The LiuGong Latin America delegation, composed of approximately 40 executives, dealers, and customers, attended the event held in Liuzhou, which marked the launch of the global Zero-Carbon Smart Mining Solution and celebrated the 60th anniversary of the brand’s first wheel loader.
On May 31, LiuGong held the sixth edition of its Global Customer Day in Liuzhou, China, bringing together more than 1,200 customers, dealers, partners, industry experts, and media representatives from over 50 countries and regions. With a focus on mining, electrification, and digital transformation, the event showcased the manufacturer’s latest advancements aimed at delivering more efficient, intelligent, and low-carbon operations.
LiuGong Latin America participated in the event with a delegation of approximately 40 people, including regional leadership, dealers, and customers from across Latin America. In addition to attending the technical sessions of the Global Customer Day, the delegation visited LiuGong’s manufacturing facilities in Changzhou and Liuzhou, the Hengli plant—one of the world’s leading manufacturers of hydraulic systems—and the Cummins facility, providing a comprehensive overview of the company’s global equipment development and manufacturing ecosystem.
Smart mining solutions were the central theme of the event, which also celebrated the 60th anniversary of LiuGong’s first wheel loader. The technical program began with the Smart Mining Solutions Global Summit, followed by presentations of the company’s mining solutions portfolio, equipment exhibitions, live demonstrations, test drives, and guided tours of the LiuGong Global Innovation Center.
One of the event’s key announcements was the official launch of the Zero-Carbon Smart Mining Solution, a platform designed to integrate electric equipment, intelligent technologies, digital management, and lifecycle services into a single mining solution. This initiative reinforces LiuGong’s global strategy of helping mining companies reduce carbon emissions while improving productivity, operational safety, and efficiency.
The exhibition featured more than 150 machines, with approximately half of them being electric equipment, highlighting LiuGong’s rapid progress in the electrification of construction and mining machinery. During live demonstrations, customers and dealers witnessed electric wheel loaders, autonomous mining equipment, and other solutions developed for high-demand applications.
Another symbolic highlight of the event was the delivery of LiuGong’s 600,000th wheel loader, a milestone that coincides with the 60th anniversary of the company’s wheel loader product line. This achievement reinforces LiuGong’s position among the world’s leading heavy equipment manufacturers and reflects the continuous evolution of its engineering expertise and industrial capabilities.
In addition to the technology presentations, the Customer Day also served as the stage for the signing of strategic agreements with international partners and for recognizing customers and dealers who achieved outstanding performance over the past year, further strengthening LiuGong’s relationship with its global dealer network.
About LiuGong Machinery Corporation
Founded in 1958, LiuGong Machinery Corporation is a global manufacturer of construction, mining, and infrastructure equipment, recognized for its robust engineering and commitment to innovation.
In 2002, LiuGong launched its globalization strategy. Since then, the company has established more than 30 overseas subsidiaries and offices, four manufacturing facilities outside China, and 17 global R&D centers. Today, more than 500 dealers worldwide provide LiuGong products and services to customers in over 180 countries and regions.
Driven by its vision of becoming a world-class company with global competitiveness, LiuGong continues to strengthen integrated strategic partnerships across the entire value chain while consistently advancing its “Total Solution, Total Intelligence, and Total Globalization” strategy.
About LiuGong Latin America
Responsible for LiuGong’s operations in Brazil and throughout Latin America, LiuGong Latin America has been developing the regional market for construction, mining, road-building, and industrial equipment since 2008. Supported by its own manufacturing operation and an expanding dealer network, the company operates its manufacturing facility and training center in Mogi Guaçu (São Paulo), as well as offices in Campinas (São Paulo) and Belo Horizonte (Minas Gerais). Its regional operations are focused on strengthening customer proximity, expanding after-sales support, and sustaining the brand’s long-term growth across the continent.
Media Contact
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272
