Damaq Inaugurates New Headquarters in Jaboatão dos Guararapes, Strengthening LiuGong’s Coverage in the Northeast

Jaboatão dos Guararapes (PE), May 14, 2025 – Damaq Equipamentos, distributor of LiuGong equipment in the states of Sergipe, Alagoas, Pernambuco, Rio Grande do Norte, Paraíba, and Piauí, has inaugurated its new headquarters. The facility brings together a showroom, parts warehouse, workshop, and technical training center, expanding its service capacity for customers in the construction, mining, and infrastructure sectors throughout much of the Northeast region.

For the manufacturer, the distributor’s new headquarters reinforces LiuGong’s commitment to the Brazilian market. “The Northeast is essential to LiuGong’s strategy in Latin America. Damaq shares our vision of putting the customer at the center, providing reliable solutions with the lowest total cost of ownership,” emphasized Hebert Francisco, Vice President of LiuGong in Brazil, during the inauguration of the new facility.

On the occasion, Damaq’s guests had the opportunity to get to know LiuGong machines, which are equipped with globally recognized components, such as Cummins engines, ZF or Kawasaki transmissions, and Rexroth hydraulic components, among others. Currently, LiuGong offers a wide portfolio of products and solutions aimed at the Construction, Industry, Mining, Agriculture, Material Handling, and Aerial Work Platforms segments. By the end of 2025, the company plans to launch more than one hundred new products, including a complete line of Paving Equipment and Crane Trucks.

This presentation is important as it demonstrates LiuGong’s commitment to using high-quality and reliable components in its equipment, which is a significant differentiator in the heavy machinery market. “The new facilities accommodate a larger showroom and allow us to offer even faster after-sales response and immediate equipment availability,” said Danilo Freire, CEO of Damaq.

Danilo Freire highlights that LiuGong’s portfolio supports the Northeast’s diverse economy: in Sergipe, it serves oil and gas; in Alagoas, it supports sugarcane and tourism; in Pernambuco, it drives the automotive hub and Suape port; in Rio Grande do Norte, it supports wind energy; in Paraíba, it keeps up with road expansion linked to textile and technology hubs; and in Piauí, it ensures productivity for grain agribusiness and solar energy projects, proving that the manufacturer offers the right machine for every reality.

New Damaq Headquarters
BR 101 Highway, No. 100C, Prazeres District,
Jaboatão dos Guararapes/PE
+55 (81) 2011-0044

About LiuGong
LiuGong Machinery Corporation is a leading name in China’s construction equipment manufacturing industry. Since building its first wheel loader in 1966, LiuGong has grown into one of the fastest-growing global construction equipment companies, offering a full line of intuitive machines built for extreme duty—supporting equipment owners who are constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to customers, financial success to its investors, and support to communities in the regions it serves.

The company began in 1958 with 500 workers arriving in the city of Liuzhou. Today, LiuGong is a global success story, with over 33 product lines, 20 global manufacturing facilities, 16,000 employees, and more than 500 dealers providing customers with the rugged equipment they need to get any job done, anywhere—with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly owned subsidiary of the LiuGong Group. Since 2015, LiuGong has been manufacturing equipment in the country and has been steadily growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of construction equipment and accessories, financing solutions, customer training, technical consulting, and other services.

Key products include wheel loaders, motor graders, compactors, backhoe loaders, excavators, rigid trucks, and aerial work platforms. In addition, LiuGong continues to develop its factory infrastructure and training centers located in the city of Mogi Guaçu, and its commercial office in Campinas, both in the state of São Paulo, strengthening its professional workforce and enhancing its product portfolio.

Press Relations
MARKETING LIUGONG
marketing@liugongla.com


ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

Merger between Romac and MPM Marks a New Expansion Scenario for LiuGong

The manufacturer strengthens its presence in Brazil by expanding its portfolio and after-sales support across 95% of the country.

LiuGong distributors, Romac and MPM, announce the merger of their operations in southern Brazil. The areas previously served by Romac, covering part of Paraná and all of Santa Catarina, will now be served by MPM, which will take over the distribution and after-sales services for the manufacturer, continuing the growth project of both companies in partnership with the brand.

Founded in 2005, MPM Tratores brings almost two decades of experience in the heavy machinery, parts, and services market, operating primarily in Rio Grande do Sul. In 2023, the company expanded into western Santa Catarina with the opening of a branch in Chapecó, reinforcing its commitment to providing fast and reliable support to customers across southern Brazil.

To strengthen this new phase, MPM incorporates Romac’s structure and enhances its team with the experience of professionals like Patrick Motta and Robson Motta. Patrick built a 23-year career in strategic sales and market development, leading commercial teams and driving significant results for various global brands in the construction segment. Robson Motta, in turn, has 16 years of experience leading MPM Tratores, where he has stood out for his strategic management and product development.

MPM’s founder, Hercilio Motta Neto, who is recognized for his 40 years of experience and leadership in the sector, comments on the merger: “Romac is a strong brand in the region, and the merger of our businesses is a path for our growth, based on quality products and customer relationships.”

According to LiuGong’s Senior Product and Marketing Manager, Diego Zolezi, the merger represents an opportunity to combine MPM’s operational expertise with Romac’s successful track record, bringing benefits to customers, partners, and employees. The two organizations will now share infrastructure, parts inventory, and fleet, ensuring high-quality service in the Paraná and Santa Catarina markets.

Zolezi adds that the distributors’ merger coincides with a new strategic movement for LiuGong in Brazil. “We are expanding our product line in the country and entering new markets. We believe the strengthening of distributor operations comes at a great time for the brand’s growth,” concludes the Senior Manager, noting that 95% of Brazil’s territory is supported by LiuGong’s distributor network.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
Was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. And the main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio.

Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press Service

MARKETING LIUGONG
marketing@liugongla.com


ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

LiuGong Celebrates Success at Agrishow 2025 with New ElectricEquipment and Record Sales

During the five-day event, the company’s booth welcomed clients and visitors
eager to explore the latest product launches

Campinas, May 5, 2025 – LiuGong’s participation in the 30th edition of
Agrishow marked the most successful in the company’s history in Brazil.
Attending Latin America’s largest agricultural technology trade fair for the third
time, the heavy equipment manufacturer showcased fourteen new products —
including the spotlight electric wheel loader 856H-E Sugar Cane — and
concluded the event with a 90% increase in sales compared to 2024, more than
doubling its original goal of 40%.

“This Agrishow will be a milestone in our journey,” said Hebert Francisco, Vice
President of LiuGong Brazil. “The public embraced our electric solutions for
agribusiness: the 856H-E Sugar Cane loader, the T-series loaders, electric mini
excavators, zero-emission aerial platforms and forklifts, as well as wheeled
excavators and other diesel-powered equipment. We welcomed returning
customers from previous editions who shared positive results and expanded
their fleets, and we opened doors with new partners eager to co-create
technology with us. It was a leap not only in sales but in the definitive market
acceptance of our products,” he celebrated.

LiuGong’s electrification strategy is aligned with the company’s global
positioning, which aims to expand sustainable and autonomous equipment
solutions by 2030, supported by specialized technical assistance. “Brazilian
agribusiness needs innovation and committed partners. We are ready for this
challenge and will intensify our investments in research and development to
deliver, side by side with our clients, machines tailored to the demands of the
field,” Hebert emphasized.

Highlight: Sugarcane Equipment
Designed for sugar and ethanol plants, the 856H-E Sugar Cane electric wheel
loader features a 350 kWh CATL battery, which can be recharged in one hour
and twenty minutes. It maintains a 5,800 kg load capacity and includes an
enlarged nine-cubic-meter bucket, ensuring lower operating costs and zero
carbon emissions — all without compromising productivity.

Expanded Portfolio for Biomass and Internal Logistics
LiuGong also brought to the show the new 848T Sugar Cane loader, optimized
for light materials such as sugarcane bagasse, wood chips, and biomass, in
addition to mini excavators — the electric 9027FE and diesel-powered 906F —
the 918F hydraulic excavator, W915E wheeled excavator, forklifts ranging from
2.5 to 3.5 tons in electric and combustion versions, and lithium-ion batterypowered articulated and scissor lift platforms.

iLink Telemetry System
Embedded technology was also on LiuGong’s agenda at Agrishow 2025.
Known as iLink, the telemetry system is fully integrated with equipment and
fleet management operations, significantly enhancing customer support.

Visitors to LiuGong’s booth were able to see firsthand the system’s potential in
managing field operations. It brought significant improvements in maintenance
scheduling and reduced mean time to repair (MTTR), with proactive alerts for
upcoming service intervals. Integration with the company’s network of 12
dealers across Brazil enables real-time monitoring of machines in need of
assistance, streamlining the service process.

Strengthened Presence and Relationships
Throughout the five-day event, LiuGong welcomed a constant flow of visitors to
booth H15A, eager to explore the electric innovations and share field
experiences. Customers who had purchased machines in 2023 and 2024
returned to report positive performance and close new deals, showing that the
market is maturing toward low-impact environmental solutions.

With the success of Agrishow 2025, LiuGong reaffirms its commitment to
accelerating the energy transition in agribusiness and expanding after-sales
support, including specialized maintenance and technical training. “It is clear
that innovation, sustainability, and partnership go hand in hand. The response
we received at the show motivates us to invest even more to achieve new levels
of efficiency and profitability for our customers,” concluded Hebert Francisco.

About LiuGong
LiuGong Machinery Corporation is a leading construction equipment
manufacturer in China. Since building its first wheel loader in 1966, LiuGong
has grown into one of the fastest-growing global construction equipment
companies, offering a full line of intuitive machines built for extreme duty,
serving owners who are constantly challenged to do more with less. LiuGong
provides opportunities for its employees, high-quality products and services to
its customers, financial success to its investors, and support to the communities
it serves.

The company began with 500 workers arriving in the city of Liuzhou in 1958.
Today, LiuGong is a global success story with more than 33 product lines, 20
global manufacturing facilities, 16,000 employees, and over 500 dealers
offering customers the robust equipment they need to get any job done —
anywhere — with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly
owned subsidiary of the LiuGong Group. Since beginning local manufacturing
in 2015, LiuGong has continued to grow in both the Brazilian and Latin
American markets. Its operations include equipment and attachment sales and
service, financing solutions, customer training, technical consulting, and more.

Key products include wheel loaders, motor graders, compactors, backhoe
loaders, excavators, rigid trucks, and aerial work platforms. LiuGong continues
to develop its factory infrastructure and training centers located in Mogi Guaçu
and its commercial office in Campinas, both in São Paulo state, strengthening
its team and enhancing its product portfolio.

Press Relations

MARKETING LIUGONG
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

LiuGong Launches Line of Electric Equipment at Agrishow 2025

This edition highlights the company’s new 856H-E Sugar Cane electric wheel
loader and 13 other product launches.

Campinas, April 28, 2024 – LiuGong, a global leader in heavy equipment
manufacturing, is unveiling its new 856H-E Sugar Cane electric wheel loader
and expanding its equipment lineup at the 30th edition of Agrishow, at booth
H15A. Agrishow, Latin America’s premier agribusiness technology event, will
take place in Ribeirão Preto, São Paulo, from April 28 to May 2, 2025, between
8 a.m. and 6 p.m.

According to Hebert Francisco, Vice President of LiuGong Brazil, the
company’s launches at Agrishow align with its global positioning strategy, which
focuses on growing its subsidiaries through an expanded portfolio of solutions.
“Our plans include investments in sustainable technologies, encompassing the
development of electric and autonomous equipment, with the goal of
consolidating these advancements by 2030 through specialized technical
support,” says Hebert.

Launch: 856H-E Sugar Cane Electric Wheel Loader
The highlight of LiuGong’s electric equipment lineup at Agrishow 2025 is the
856H-E Sugar Cane, specifically designed for the sugar and ethanol sector.
Built on the 856H-E platform, this model features a 350 kWh CATL battery with
a recharge time of 1 hour and 20 minutes. It is equipped with a larger 9 m3
bucket, while maintaining a 5.800 kg load capacity, optimizing operations at
sugar mills by reducing emissions and lifecycle costs.
With an operational weight of 19,971 kg, the 856H-E Sugar Cane can reach
speeds of up to 40 km/h forward and 13 km/h in reverse, ensuring agility and
high productivity in the field.

Launch: 848T Sugar Cane Wheel Loader
At Agrishow, LiuGong is also presenting the new 848T Sugar Cane loader,
designed for handling low-density materials such as sugarcane bagasse, wood
chips, and biomass. It combines robustness, efficiency, and precision. The
machine features a 6 m3 bucket with automatic leveling and supports loads of
up to 4.800 kg. A turbocharged post-cooled 178 hp Cummins engine and ZF
automatic transmission ensure the power needed for demanding tasks while
maintaining excellent fuel efficiency. Its load-sensing hydraulic system, limited-
slip axles, and oil-immersed brakes ensure maximum traction and safety on
challenging terrain. Agricultural tires provide superior grip, and the side-
mounted oil-bath intake filter enhances engine protection in dusty environments.

The ROPS/FOPS-certified air-conditioned cab completes the package, offering
comfort and safety for the operator.

Other LiuGong Launches at Agrishow

9027FE Electric Mini Excavator
The 9027FE is LiuGong’s first electrified solution for sectors such as forestry,
agriculture, landscaping, and municipal management. Powered by a CATL
LFP-type battery, it offers 20.6 kWh of energy storage and recharges in 1 hour
and 50 minutes, enabling up to six hours of operation under normal conditions.
This zero-tail-swing compact machine is distinguished by its low noise, minimal
vibration, and a 5-inch touchscreen display.

918F Hydraulic Excavator
The 918F hydraulic excavator combines versatility, intuitive operation, and low
maintenance costs to ensure high productivity. Powered by a next-generation
Cummins engine meeting Tier 3 emissions standards, it features automatic idle
function for fuel savings. LiuGong’s patented IPC (Intelligent Power Control)
system integrates mechanical, electrical, and hydraulic circuits, while axial
piston pumps deliver oil flow on demand for greater efficiency. The ergonomic,
pressurized cab with ROPS (optional FOPS) offers excellent visibility and
comfort, and its touchscreen monitor allows for quick operational adjustments
and displays the rear camera in real time for increased safety.

W915E Wheeled Excavator
The new W915E wheeled excavator delivers high productivity and low
maintenance costs. It is powered by a next-generation Cummins engine
meeting Tier 3 emissions standards and includes an automatic idle function.
The W915E features LiuGong’s patented IPC system and six selectable

working modes for optimized performance in diverse applications. Its ROPS-
protected cab is ergonomically designed for comfort and safety, with enhanced

visibility, space, and pressurization. It also incorporates the iLink telemetry
system, enabling real-time equipment monitoring and simplifying preventive
maintenance.

906F Mini Excavator
Rounding out LiuGong’s portfolio at Agrishow, the 906F mini excavator delivers
49 hp with an automatic idle function, ensuring low fuel consumption and high
efficiency. Its auxiliary lines support multiple attachments, adding versatility for
both urban construction and agricultural tasks. The ergonomic, sealed, and
pressurized cab includes air conditioning and radio as standard, providing
superior comfort during long workdays.

Forklifts – CPCD25E, CPD25-FHJ, and CPD35-EM
LiuGong’s electric forklifts, models CPD25-FHJ and CPD35-EM, are built for
high torque and reliability in load handling while delivering silent, emission-free
operation with reduced maintenance costs. Their state-of-the-art electric drive
ensures superior energy efficiency and long-term savings. The CPCD25E
diesel model, designed for efficient operation in industrial and logistics
environments, features pneumatic tires that offer stability on uneven terrain and
smooth surfaces alike, making it suitable for loading and unloading in
warehouses and outdoor yards.

Boom and Scissor Lift Platforms
LiuGong’s articulating boom lifts (LA16JE-Li and LA14JE-Li) offer working
heights of up to 17.8 meters and a 260 kg capacity, with 4×4 traction, oscillating
front axles, and solid tires for stability on uneven ground. Powered by long-life
lithium-ion batteries (with a five-year warranty), these lifts are emission-free and
low-noise, ideal for both indoor and outdoor use. They include safety features
such as anti-crush devices, emergency electric pumps, and warning lights,
delivering productivity and versatility for industrial maintenance, construction,
or civil installations.

LiuGong’s scissor lifts (LS1414E-Li, LS1012E-Li, and LS607E-Li) reach heights
from 7.8 to 14 meters with a load capacity of up to 230 kg. Their compact
chassis makes maneuvering in narrow aisles or crowded areas easy. Powered
by maintenance-free lithium-ion or AGM batteries, these electric drive systems
ensure silent, emission-free, and low-cost operation, ideal for sustainable
construction sites and noise-sensitive warehouses. Safety features such as
auto-lowering alarms, battery alerts, and basket lights minimize crushing and
collision risks, while optional 4×4 traction enhances mobility on rough terrain.

After-Sales Support
LiuGong operates two certified training centers (by Cummins and ZF) at its
Mogi Guaçu (SP) factory. Equipped with cutting-edge technology, practical
training workshops, and a proving ground, these centers provide ideal
environments for technical training. The company also boasts a robust after-
sales network with 22 distributors in Latin America—12 in Brazil—comprising
more than 40 strategically located units, covering over 98% of the country and
ensuring prompt service responses. The LiuGong Care channel directly
connects customers with the factory for fast, effective problem resolution.

Financial Solutions
LiuGong will host its financial partners at booth H15A during Agrishow 2025.
Visitors can explore a variety of credit and leasing options tailored to their needs.
Strategic partnerships with Ancora Consórcios, Grupo Sifra, Petram Brasil
Financial, and Grenke offer a wide range of financing solutions. “We understand
each client faces unique challenges, which is why we’ve brought these partners
to our booth. Our goal is to provide customized solutions that make access to
our high-quality equipment easier,” says LiuGong’s Credit & Finance Manager,
Luciana Lucas.

iLink Telemetry System
Offered free of charge to customers, iLink is fully integrated into equipment and
fleet management operations, representing a significant leap in customer
support and technology.
The system now includes monthly detailed reports offering a comprehensive
“X-ray” of customer fleets. This initiative reinforces LiuGong’s commitment to
building strong customer relationships and identifying opportunities for parts
and service sales.
LiuGong’s Brazilian distributors use iLink to optimize field equipment
management. This has significantly improved maintenance scheduling and
reduced Mean Time To Repair (MTTR), with proactive alerts for upcoming
service needs. Integrated with the 12-distributor network in Brazil, iLink enables
real-time monitoring of machines needing support, streamlining service
operations.

LiuGong Booth at Agrishow: H15A
Dates: April 28 to May 2, from 8 a.m. to 6 p.m.
Location: Rodovia Prefeito Antônio Duarte Nogueira, Km 321 – Ribeirão Preto
(SP)

Sobre a LiuGong
LiuGong Machinery Corporation is a leading name in the construction
equipment manufacturing industry in China. Since building its first wheel loader
in 1966, LiuGong has evolved into one of the fastest-growing global
construction equipment companies, offering a full line of intuitive, extreme-duty
machines for construction equipment owners who are constantly challenged to
do more with less. LiuGong provides opportunities for its employees, quality
products and services for its customers, financial success for its investors, and
support for the communities it serves.
The company began in 1958 with the arrival of 500 workers in the city of Liuzhou.
Today, LiuGong is a global success story with more than 33 product lines, 20
global manufacturing facilities, 16,000 employees, and over 500 dealers
providing customers with the tough equipment they need to get any job done,
anywhere—with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly
owned subsidiary of the LiuGong Group. Since 2015, LiuGong has been
manufacturing equipment in the country and has been growing steadily in the
Brazilian and Latin American markets. The business encompasses the sale and
maintenance of construction equipment and attachments, financing solutions,
customer training, technical consulting, and other related services.
Key products include wheel loaders, motor graders, compactors, backhoe
loaders, excavators, rigid dump trucks, aerial work platforms, and more. In
addition, LiuGong continues to develop the structure of its factory and training
centers located in the city of Mogi Guaçu, as well as its commercial office in
Campinas, both in the state of São Paulo, strengthening its professional team
and enhancing its product portfolio.

Press contact

MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

LiuGong Global Attends Bauma 2025 and Strengthens Its Position as aProvider of Electric Solutions

During the event, the company welcomes teams, distributors, and customers
from Latin America

LiuGong, a global leader in the manufacture of heavy equipment, stands out
among the exhibitors at Bauma 2025 in Munich, Germany, by showcasing its
latest innovations in battery electric vehicles (BEVs), the new T-Series wheel
loaders, and integrated solutions for quarrying, mining, and demolition. During
the event, the company is hosting customers, teams, and distributor
representatives from Latin America, reinforcing its commitment to regional
growth and its long-term strategy in Brazil.

Global Leader in Electric Equipment

Recognized for having one of the most comprehensive electric machine
portfolios in the industry, LiuGong showcased four electric machines at Bauma:
the 870HE wheel loader, the 9018FE excavator, a mining truck, and the
4280DE motor grader—the world’s first 24-ton electric motor grader, setting
new standards in sustainable earthmoving.

Combining global expertise, cutting-edge technological solutions, and a strong
focus on sustainability, LiuGong continues to strengthen its presence in Latin
America and reaffirms its commitment to delivering robust and efficient
equipment to meet the region’s growing infrastructure and development
demands.

According to Hebert Francisco, Vice President of LiuGong Brazil, the
company’s product launches at Bauma reflect the trends that will guide its
subsidiaries around the world. “The company’s plans include investments in
sustainable technologies, including the expansion of electric solutions and
autonomous equipment, with the goal of consolidating these advancements by
2030 through specialized technical support,” says Francisco.

During Bauma, LiuGong’s Global Chairman and CEO, Zeng Guang’an,
emphasized the company’s focus on globalization, integrated solutions, and
digitalization. “We will further expand our global presence and establish new
regional hubs in Italy, France, and Germany. At the same time, we will continue
to deepen our collaboration with dealers to deliver high-quality equipment and
more efficient, professional localized services to our customers,” stated the
executive.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a leading name
in China’s construction equipment manufacturing industry. Since building its
first wheel loader in 1966, LiuGong has grown into one of the fastest-growing
global construction equipment companies, offering a full line of intuitive,
extreme-duty machines for construction equipment owners who are constantly
challenged to do more with less. LiuGong is committed to providing
opportunities for its employees, delivering high-quality products and services to
its customers, ensuring financial success for its investors, and supporting the
communities it serves. The company began in 1958 with 500 workers arriving
in the city of Liuzhou. Today, LiuGong is a global success story, with more than
33 product lines, 20 global manufacturing facilities, 16,000 employees, and over
500 dealers providing customers with the tough, reliable equipment they need
to get the job done—anywhere, anytime—with strong local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly
owned subsidiary of the LiuGong Group. Since 2015, LiuGong has been
manufacturing equipment locally and has continued to grow within the Brazilian
and Latin American markets. The business encompasses the sales and
maintenance of construction equipment and attachments, financing solutions,
customer training, technical consulting, and more. Its main products include
wheel loaders, motor graders, rollers, backhoe loaders, excavators, rigid trucks,
aerial work platforms, and others. In addition, LiuGong is continually developing
the infrastructure of its manufacturing plant and training center located in the
city of Mogi Guaçu, as well as its commercial office in Campinas—both in the
state of São Paulo—strengthening its professional team and enhancing its
product portfolio.

Press Contact

MARKETING LIUGONG
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

LiuGong and Sarandi Present Electric Platform at Immersion for Rental Companies

liugong-news-banner-liugong-and-sarandi-present-electric-platform-at-immersion-for-rental-companies

Event in Mogi das Cruzes Highlights the Potential of the Rental Market in Brazil

Sarandi Tratores, LiuGong’s distributor in Paraná and São Paulo, will participate in the Immersion for Rental Companies event, taking place from March 17 to 19 at the Lake Paradise Resort in Mogi das Cruzes (SP). The event organizers expect to welcome over two thousand visitors, who will have access to a program focused on the continuous growth and expansion of the rental market in Brazil. The agenda includes lectures on people management with a results-oriented approach, effective communication strategies, a women’s panel featuring industry professionals, and a special presentation by former soccer player Cafu on “From the Field to Rental: Lessons in Proactivity and Excellence for Success.”

Sarandi’s focus at the event is to showcase the LS0607E electric platform. This is a scissor-type Mobile Elevated Work Platform with a working height of 7.8 meters and a lifting capacity of up to 230 kg. The equipment features an electric traction motor and an alternating current (AC) pump motor, maintenance-free AGM batteries, and a lithium-ion battery as standard, adding energy efficiency to operations. Safety and efficiency in working at height are ensured with basket warning lights, movement alarms, and low battery alerts.

During the event, Sarandi Tratores executives will be available to present the unique features of the LS0607E electric platform. Among them is the iLink telemetry system, which serves as LiuGong’s fleet management tool. Provided free of charge, this system helps optimize maintenance schedules and services, maximizing equipment uptime.

Accessible via mobile devices, the tool provides detailed reports on equipment performance. iLink offers a comprehensive real-time view of operations, allowing customers to make data-driven decisions and strategies to improve efficiency and productivity.

Sarandi Tratores’ commercial director, Igor de Lião, highlights the importance of showcasing the LS0607E at the event, emphasizing that the equipment exemplifies the company’s commitment to providing safe, sustainable solutions with complete after-sales support. “The LS0607E integrates advanced technologies for working at height, ensuring reliability and efficiency. During the Immersion for Rental Companies event, we will have the opportunity to present the unique features of this model in meeting market demands,” says Igor.

Emphasizing the significance of the Immersion for Rental Companies event, LiuGong’s Senior Product and Marketing Manager, Diego Zolezi, cites data from the Sobratema Study on the Brazilian Construction Equipment Market, which identifies rental, heavy construction, and agribusiness as key sectors in the machinery market. “In 2024, in terms of sales, the two segments with the highest market share – construction (42%) and rental (23%) – account for a combined 65%, indicating a positive scenario in which rental plays a leading role,” explains Zolezi.

About Sarandi Tratores

Founded in 1976, Sarandi Tratores is a recognized specialist in construction machinery and equipment. With headquarters in Sarandi (PR) and branches in Cascavel (PR), Ribeirão Preto (SP), and Jundiaí (SP), it serves the states of Paraná and São Paulo.

In these regions, the company operates as the official distributor of LiuGong, providing customer service, parts support, and complete construction equipment solutions.

About LiuGong

For over 65 years, LiuGong Machinery Corporation has been a leader in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved into one of the fastest-growing global construction equipment companies, offering a full line of intuitive machines designed for extreme service conditions. LiuGong provides growth opportunities for its employees, high-quality products and services for its customers, financial success for its investors, and support for the communities it serves.

The company’s journey began in 1958 with 500 workers arriving in the city of Liuzhou. Today, LiuGong is a global success story with more than 33 product lines, 20 global production facilities, 16,000 employees, and over 500 dealers supplying customers with the robust equipment needed to get any job done, anywhere—with local support.

About LiuGong Latin America

LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015, it has been manufacturing equipment in the country, expanding its presence in the Brazilian and Latin American markets.

LGLA’s business includes the sale and maintenance of construction machinery and attachments, financing solutions, customer training, technical consulting, and other services. Its main products include wheel loaders, motor graders, compactors, backhoe loaders, excavators, rigid dump trucks, and aerial work platforms.

Furthermore, LiuGong continues to enhance its factory infrastructure and training center in Mogi Guaçu, along with its commercial office in Campinas, both located in São Paulo state. This expansion strengthens its professional workforce and enhances its product portfolio.

Press Contact

LIUGONG MARKETING
📧 marketing@liugongla.com

ADRIANA ROMA
📧 adriana@haproposito.com.br
📞 +55 (19) 9 9816-6272

LiuGong announces new Paving Manager to expand its presence in the Brazilian market

liugong-news-banner-liugong-announces-new-paving-manager-to-expand-its-presence-in-the-brazilian-market

Campinas, March 11, 2025 – LiuGong, a leading manufacturer of heavy equipment, announces the arrival of Luis Fernando Godinho as its new Paving Manager. Born in Portugal and residing in Brazil since 1981, Godinho holds a degree in Mechanical Engineering from the Federal University of Espírito Santo, along with an MBA in Tax Management from ESUDA, in Recife (PE).

With a career that began in a paint factory, Godinho gained 10 years of experience in the forestry sector and has been working in the paving segment for the past 12 years. His hiring strengthens LiuGong’s strategy to enter the paving market, reinforcing the company’s commitment to providing complete, high-performance solutions for infrastructure and earthworks projects.

“The expectation of being part of LiuGong’s team is great. I want to contribute to the company by relying on my professional experience and seeking new projects that further strengthen the brand, building customer loyalty,” emphasizes Godinho.

LiuGong reinforces that the arrival of Luis Fernando Godinho is part of its portfolio expansion plan, which already serves various sectors, including construction, mining, and agribusiness. With the expertise of the new Paving Manager, the company aims to expand its presence in the segment by offering innovative products and services, along with specialized technical support.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
Was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. And the main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio.

Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press service

MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

LiuGong participates in Expodireto Cotrijal 2025

The manufacturer will showcase robust solutions, such as the T-Series wheel loaders and the electric aerial platform, in partnership with Priori

Campinas, March 11, 2023 – LiuGong is among the exhibitors at Expodireto Cotrijal 2025, in Não-Me-Toque (RS), from March 10 to 14, 2025, showcasing robust machines for the agribusiness sector. The event, held since the year 2000, receives approximately 377,000 visitors from over 70 countries. This year, LiuGong will be located in the International Pavilion, on Avenue C, in partnership with Priori, the distributor in Rio Grande do Sul. The company will display equipment focused on the demands of the agribusiness and construction industries, including the 835T wheel loader, the 766A backhoe loader, the 9035 mini excavator, the 365 skid steer loader, a forklift, and the LA14JE electric articulated aerial platform.

According to Diego Zolezi, Senior Product and Marketing Manager at LiuGong, Expodireto Cotrijal provides an opportunity to strengthen relationships with customers in Rio Grande do Sul and showcase robust and versatile products such as the T-Series wheel loaders and the electric platform, ideal for serving various segments. “We offer solutions that boost productivity in the field, and the excellent response from the audience proves the relevance of our brand in the agribusiness sector,” highlights Zolezi.

LiuGong’s presence at the event is through Priori, a company specializing in the rental and sale of heavy equipment, known for providing personalized service and comprehensive solutions to customers. Priori is recognized in the state of Rio Grande do Sul for the quality of its after-sales services provided to customers.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. The main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio. Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press Service

MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

LiuGong Latin America announces Mateus Rodrigues as Senior Mining Manager

2389-11_Capas_de_Release_Fevereiro_Release_Mateus_V2_INGLES

Campinas, February 27, 2025 – LiuGong announces the promotion of Mateus Rodrigues to the position of Senior Mining Manager. The professional is already based in Belo Horizonte (MG), strengthening the company’s presence in one of the main mining hubs in Brazil.

With more than 10 years of experience in the mining market and a background at major mining companies, Mateus is a mechanical engineer graduated from UFOP and also holds a specialization in Management from Fundação Dom Cabral. Since July 2024, he has been leading LiuGong’s mining segment, combining his technical and commercial expertise to serve the mining market.

“We aim to build long-term partnerships, driving the market through innovation, reliability, and operational excellence of our equipment,” he comments. According to him, in Belo Horizonte, the work will be guided by providing complete solutions, specialized consulting, and after-sales support, helping clients increase productivity, reduce costs, and adapt to the growing demands for environmentally responsible practices.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America LiuGong Latin America (LGLA)
Was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. And the main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio.

Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press service
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

Sarandi Tratores, LiuGong Distributor, Celebrates Results at the 37th Edition of Show Rural Coopavel

liugong_capa release show-rural-EN

The traditional fair in Paraná is recognized as one of the largest in Latin America.

Campinas/SP, February 2025 – Sarandi Tratores, LiuGong distributor in Paraná and the state of São Paulo, celebrated significant results during the 37th edition of Show Rural Coopavel. Held from February 10 to 14 in Cascavel (PR), the event brought together 600 exhibitors from various agribusiness sectors — ranging from animal trade (cattle, pigs, and sheep) and horticulture to crops and agricultural equipment. According to the organizers, Show Rural welcomed 407,094 visitors and generated R$ 7.05 billion in business.

At the Sarandi booth, which welcomed more than 2,500 visitors throughout the fair, various LiuGong equipment were showcased, including the 9027F and 9035E mini excavators, 365B and 395B skid steer loaders, 913E and 922E excavators, 848T and 835H wheel loaders, the 6612E compactor roller, as well as aerial work platforms and forklifts.

For LiuGong’s Senior Product and Marketing Manager, Diego Zolezi, Show Rural Coopavel is a strategic opportunity to strengthen relationships with customers in the region and promote LiuGong’s T Series wheel loaders—innovative and robust machines designed to serve various sectors. “We offer solutions that drive productivity in the field, and the excellent response from the public confirms the relevance of our brand in agribusiness,” emphasizes Zolezi.

According to Sarandi Tratores’ Commercial Director, Igor de Lião, participating in the event reinforces the company’s commitment to offering robust machines with comprehensive after-sales support. He highlights that, with its headquarters in Sarandi (PR) and branches in Cascavel (PR), Ribeirão Preto (SP), and Jundiaí (SP), the company is well-prepared to serve different regions. He adds that the volume of business generated and the networking established during the fair have already sparked interest in the next edition of Show Rural Coopavel.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. The main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio. Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press Service
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272