Initiatives in Brazil and Argentina use sports as a platform to strengthen relationships with customers and local communities

Campinas, July 2026 – LiuGong, together with its distributor network, has been consolidating a series of sports sponsorship initiatives. These activities strengthen the brand’s regional presence and deepen its connection with customers, partners and local communities.

For Denis de Andrade, Marketing Manager at LiuGong Latin America, this consistency is one of the pillars of the company’s positioning in the region. “When we look at what LiuGong does directly, through its sponsorship of Arthur Gama, and at what our distributors do in their respective regions, we see the same approach. We want to be close to customers, value local identity and use sports as a genuine way to build relationships,” says the executive.

In Brazil, LiuGong resumed its sponsorship of driver Arthur Gama in NASCAR Brasil. The partnership has been built over the years, based on trust, development and alignment of values between the brand and motorsport, in a category currently experiencing a period of renewal, with greater national visibility through free-to-air television broadcasts and digital platforms.

In Brazil’s Northeast region, Damaq Equipamentos, a LiuGong distributor operating in states including Pernambuco, Paraíba, Rio Grande do Norte, Piauí, Sergipe and Alagoas, expanded its institutional presence in Paraíba through the sponsorship of Serra Branca Esporte Clube, known as “Carcará do Cariri.”

With the Damaq and LiuGong brands displayed on the front of the team’s jersey, the partnership increases brand visibility in the region and reinforces the companies’ commitment to initiatives that contribute to local development. The support strengthens projects connected to the growth of Brazil’s Northeast and to sports as a driver of social development.

Damaq’s slogan, “The force that drives the Northeast,” takes on even greater meaning when associated with a team with a strong regional identity. The sponsorship is part of the company’s institutional positioning strategy and brings the brand closer to the sectors driving the local economy.

In southern Brazil, LiuGong distributor Grupo Priori is using motorcycle racing as a relationship-building platform. The company sponsors drivers Jonatas Rosa de Oliveira (#78) and Ederson Gasparetto (#46).

The drivers compete in championships such as the Copa Carlos Barcelos, the Southern Brazilian Motorcycle Racing Championship and the Gaúcho Motorcycle Racing Championship. Integrated into the official schedule of the Gaúcho Motorcycle Racing Championship and the Southern Brazilian Championship, the Copa Carlos Barcelos serves as a showcase for emerging talent.

By supporting drivers at different stages of their careers, Priori reinforces values such as performance, discipline, overcoming challenges and safety. The initiative brings the brand closer to the motorcycle racing audience and creates opportunities to build relationships with customers and partners in an environment characterized by strong emotional engagement.

In Argentina, LiuGong distributor ZMG maintains a strong portfolio of motorsport sponsorships, supporting drivers competing in some of the country’s main racing categories.

Among them is Nicolás Pezzucchi, a driver from Olavarría with an extensive career in motorsport, currently competing in Turismo Pista Class 3. With a career that began in karting, he has competed in different categories throughout his career.

Another highlight is Marcelo Rafael Ciarrocchi, a professional driver with more than three decades dedicated to Argentine motorsport. Born in Almafuerte, in the province of Córdoba, he began karting in 1992 and has built a career marked by championships and outstanding results.

What all these initiatives have in common is proximity to customers, regional presence and support for sports as a platform for human development. They also encourage teamwork and the drive to overcome challenges – values that are central to the machinery and equipment business.

About LiuGong

Founded in 1958, LiuGong Machinery Corporation is a global manufacturer of construction, mining and infrastructure equipment, recognized for its robust engineering and focus on innovation.

In 2002, LiuGong launched its globalization strategy. Since then, the company has established more than 30 overseas subsidiaries and offices, four factories outside China and 17 global R&D centers. More than 500 distributors around the world provide LiuGong products and services to customers in more than 180 countries and regions.

Driven by its transformation into a world-class company with global competitiveness, LiuGong will continue to actively develop integrated global strategic partnerships throughout the value chain, consistently advancing its “Total Solution, Total Intelligence and Total Globalization” strategy.

About LiuGong Latin America

Responsible for LiuGong operations in Brazil and Latin America, the subsidiary has been developing the regional market for construction, mining, paving and industrial equipment since 2008. With its own industrial structure and an expanding distributor network, the company maintains infrastructure and a training center in Mogi Guaçu, São Paulo, as well as offices in Campinas, São Paulo, and Belo Horizonte, Minas Gerais. The regional operation focuses on strengthening customer proximity, after-sales support and sustainable brand growth across the continent.

Press Contact

MARKETING LIUGONG
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

Event brought together 30 companies and offered more than 440 professional opportunities

Campinas, August 2026 – LiuGong Latin America participated in the 8th Chinese Companies Recruitment Fair in Brazil, held on August 8 at College ESEG in São Paulo, Brazil. The initiative brought together 30 companies and offered more than 440 job opportunities, promoting connections between Chinese companies operating in Brazil and Brazilian talent.

During the event, students, recent graduates and experienced professionals had the opportunity to learn about career opportunities at LiuGong, speak directly with the Human Resources team and gain a broader understanding of the company’s operations in Brazil and Latin America. The participation also reinforced the company’s commitment to attracting and developing new talent.

“Participating in the fair was an important opportunity to introduce LiuGong to professionals with different backgrounds and experiences, as well as to establish direct contact with people interested in building a career at a global company. We are looking for talent who identify with our culture and want to grow with us,” says Gabriela Corrêa Alves, Human Resources Analyst at LiuGong.

Admission to the fair was free of charge. The event was organized by the Brazilian Association of Chinese Companies (ABEC), the Confucius Institute at Unesp and IEST Group, with the support of the Consulate-General of the People’s Republic of China in São Paulo. In addition to meeting recruiters and having the opportunity to apply for positions in person, the program included talks on the job market, careers and trends in business relations between Brazil and China.

Established as a recruitment platform for Chinese companies operating in Brazil, the fair brought together more than 100 companies, at least 1,270 job opportunities and more than 4,600 registered professionals throughout its first seven editions. In 2025, also at College ESEG, the event recorded its largest edition to date, with 32 companies and more than two thousand candidates.

About LiuGong Machinery Corporation

Founded in 1958, LiuGong Machinery Corporation is a global manufacturer of construction, mining and infrastructure equipment, recognized for its robust engineering and focus on innovation.

In 2002, LiuGong launched its globalization strategy. Since then, the company has established more than 30 overseas subsidiaries and offices, four factories outside China and 17 global R&D centers. More than 500 distributors around the world provide LiuGong products and services to customers in more than 180 countries and regions.

Driven by its transformation into a world-class company with global competitiveness, LiuGong will continue to actively develop integrated global strategic partnerships throughout the value chain, consistently advancing its “Total Solution, Total Intelligence and Total Globalization” strategy.

About LiuGong Latin America

Responsible for LiuGong operations in Brazil and Latin America, the subsidiary has been developing the regional market for construction, mining, paving and industrial equipment since 2008. With its own industrial structure and an expanding distributor network, the company maintains infrastructure and a training center in Mogi Guaçu, São Paulo, as well as offices in Campinas, São Paulo, and Belo Horizonte, Minas Gerais. The regional operation focuses on strengthening customer proximity, after-sales support and sustainable brand growth across the continent.

Press Contact

MARKETING LIUGONG
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

Partnership expands the brand’s regional presence, with sales, parts and service structure for customers

Campinas, August 17, 2026 – Global manufacturer of construction, mining and material handling equipment, LiuGong announces Mevos Equipamentos as its new exclusive distributor for the states of Espírito Santo, Goiás, Minas Gerais and Rio de Janeiro, as well as the Federal District.

According to Mozart Pádua, Vice President of Mevos Equipamentos, the partnership with LiuGong represents a strategic step in expanding Grupo Mevos’ operations in the machinery and equipment segment. With 45 years of history, the group enters the brand’s distribution network backed by a solid track record of relationships with customers in B2B segments.

With the new operation, Mevos Equipamentos will be responsible for the sale of LiuGong equipment and for providing full customer support in the region, including equipment sales, technical support, genuine parts supply, specialized services and after-sales support.

The partnership is part of LiuGong’s strategy to strengthen its presence in the Brazilian market through a structured distributor network designed to provide customers with proximity, agility and a high level of service.

To ensure broad regional coverage, Mevos Equipamentos will have strategically located facilities throughout its area of operation, as well as a dedicated structure for machine and parts inventory, technical support and commercial service.

“Customers are at the center of our growth strategy. The arrival of Mevos reinforces LiuGong’s commitment to providing an increasingly close, efficient and complete customer experience. We are expanding our service capacity with a structure prepared to maximize equipment productivity in the field,” says Guilherme Godoy, Sales and Marketing Director at LiuGong.

Mevos Equipamentos is part of Grupo Mevos, which has a strong presence in the light and heavy vehicle segments and brings together professionals with extensive experience in distribution operations and customer service. The new structure dedicated to LiuGong is being prepared to serve the construction, mining, agribusiness, rental and infrastructure markets in the region.

According to João Paulo Melo, CEO of Grupo Mevos, assuming the exclusive distribution of LiuGong in such a strategic region for the country’s economic development represents a great responsibility and an important opportunity for Mevos. “We are investing in infrastructure, people, training and inventory to provide close, high-quality service. Our goal is to build long-term relationships with customers, supporting their operations with reliable solutions and robust after-sales support,” says the CEO.

The new operation reinforces LiuGong’s commitment to the Brazilian market and its sustainable growth strategy, based on proximity to customers and excellence in support throughout the entire equipment life cycle.

About Grupo Mevos

Grupo Mevos is a business group whose history began in 1980, with operations in the heavy vehicle auto parts segment. Over the years, it expanded its businesses and established a presence in Rio Grande do Norte, Paraná and Santa Catarina, operating in the automotive, truck and bus, construction and paving machinery and equipment, insurance, automotive services, real estate and other investment sectors.

Its portfolio includes operations such as Hyundai Mevos, Jeep Mevos, Ram Mevos, Mevos Seminovos and Via Truck, investments in Via Diesel and Vencorr, and its newest venture, Mevos Equipamentos, operating LiuGong, as well as a shared services center with units in Curitiba, Paraná, and Natal, Rio Grande do Norte, responsible for administrative processes.

With the positioning “Presence that drives movement,” Grupo Mevos’ purpose is to be the best choice for employees, customers and partners, making dreams come true and creating a positive impact. Its culture is guided by the values of longevity, respect and integrity, excellence, good people doing good, and reinvention.

About Mevos Equipamentos

Mevos Equipamentos is the newest company within Grupo Mevos and was established with more than 45 years of history, experience and market relationships. As LiuGong’s exclusive distributor in Minas Gerais (MG), Goiás (GO), the Federal District (DF), Rio de Janeiro (RJ) and Espírito Santo (ES), it offers complete construction equipment solutions, bringing together machines, parts, services and specialized support.

More than simply selling equipment, Mevos Equipamentos was established with the purpose of contributing to the growth of its customers and to the development of the regions where it operates.

Mevos Equipamentos represents a new chapter in Grupo Mevos’ history: the combination of the experience of a solid group with the strength of a global brand, creating value, driving business and building a long-term story together with customers, employees and partners.

About LiuGong

Founded in 1958, LiuGong Machinery Corporation is a global manufacturer of construction, mining and infrastructure equipment, recognized for its robust engineering and focus on innovation.

In 2002, LiuGong launched its globalization strategy. Since then, the company has established more than 30 overseas subsidiaries and offices, four factories outside China and 17 global R&D centers. More than 500 distributors around the world provide LiuGong products and services to customers in more than 180 countries and regions.

Driven by its transformation into a world-class company with global competitiveness, LiuGong will continue to actively develop integrated global strategic partnerships throughout the value chain, consistently advancing its “Total Solution, Total Intelligence and Total Globalization” strategy.

About LiuGong Latin America

Responsible for LiuGong operations in Brazil and Latin America, the subsidiary has been developing the regional market for construction, mining, paving and industrial equipment since 2008. With its own industrial structure and an expanding distributor network, the company maintains infrastructure and a training center in Mogi Guaçu, São Paulo, as well as offices in Campinas, São Paulo, and Belo Horizonte, Minas Gerais. The regional operation focuses on strengthening customer proximity, after-sales support and sustainable brand growth across the continent.

Press Contact

MARKETING LIUGONG
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

LiuGong Latin America LTDA
Av. John Dalton, 301, Cond. Techno Park Pav. 4, Bloco B, Conj. 24-26B.
T +55 19 3851 2400
www.liugongla.com

Project developed collaboratively by studios in the United Kingdom and China features innovations such as 309° visibility and an intelligent weighing system

Campinas, September 2026 – Global construction equipment manufacturer LiuGong Machinery has been recognized with the 2026 Red Dot Product Design Award for its new family of T Series wheel loaders. The achievement marks the company’s third victory in the design competition and celebrates 60 years of technological innovation by LiuGong in this equipment segment.

The development of the T Series is the result of collaboration between LiuGong’s design studios in the United Kingdom and China. The new lineup features a unified, operator-focused architecture developed based on field research and analysis of direct customer demands.

Comprising models ranging from 7 to 33 tons, the lineup was recognized by the jury for combining industrial design with practical functionality. Technical highlights of the project include 309° panoramic visibility from the cab, an electrically tilting hood designed to facilitate maintenance processes, and an intelligent load-weighing system. The equipment offers global engine versatility, meeting emissions standards ranging from Tier 2 to Stage V.

“The T Series project involved the holistic development of a common design DNA across the entire machine family, improving functionality, ergonomics and visual identity,” explains Gary Major, Senior Industrial Designer at LiuGong Europe. “Although this is our third Red Dot victory, this one is particularly meaningful because it celebrates the product that laid the foundation for LiuGong: wheel loaders. It is a milestone for our global design team,” the executive adds.

Held annually in Essen, Germany, the Red Dot Award: Product Design is one of the industry’s most respected competitions, evaluating thousands of entries based on criteria such as innovation, functionality and ergonomic quality. The new T Series will join the collection of the Red Dot Design Museum alongside LiuGong’s other two award-winning projects from previous editions: the 4180D motor grader and the Dressta TD-16N crawler dozer.

About LiuGong Machinery Corporation

Founded in 1958, LiuGong Machinery Corporation is a global manufacturer of construction, mining and infrastructure equipment, recognized for its robust engineering and focus on innovation.

In 2002, LiuGong launched its globalization strategy. Since then, the company has established more than 30 overseas subsidiaries and offices, four factories outside China and 17 global R&D centers. More than 500 distributors around the world provide LiuGong products and services to customers in more than 180 countries and regions.

Driven by its transformation into a world-class company with global competitiveness, LiuGong will continue to actively develop integrated global strategic partnerships throughout the value chain, consistently advancing its “Total Solution, Total Intelligence and Total Globalization” strategy.

About LiuGong Latin America

Responsible for LiuGong operations in Brazil and Latin America, the subsidiary has been developing the regional market for construction, mining, paving and industrial equipment since 2008. With its own industrial structure and an expanding distributor network, the company maintains infrastructure and a training center in Mogi Guaçu, São Paulo, as well as offices in Campinas, São Paulo, and Belo Horizonte, Minas Gerais. The regional operation focuses on strengthening customer proximity, after-sales support and sustainable brand growth across the continent.

Press Contact

MARKETING LIUGONG
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

Manufacturer’s lineup includes equipment for agricultural activities, infrastructure, paving and mining

Esteio, Rio Grande do Sul, August 2026 – Priori Máquinas, LiuGong distributor in Rio Grande do Sul, will bring more than 44 pieces of equipment to the 49th edition of Expointer. The equipment is designed for agricultural activities, infrastructure projects, paving and mining. The fair will take place from August 29 to September 6, from 8 a.m. to 8 p.m., at Parque Estadual de Exposições Assis Brasil, in Esteio, Rio Grande do Sul.

The LiuGong lineup includes wheel loaders, excavators, wheeled excavators, mini excavators, compactors, backhoe loaders, motor graders, crawler dozers and mobile cranes. The variety of categories and equipment sizes reflects the profile of Expointer’s audience and covers applications ranging from road and rural property maintenance to material handling in major construction projects and mining operations.

“LiuGong’s presence at the Priori booth showcases, in a single space, the breadth of our portfolio and its application across different areas of work. We want to stay close to customers in Rio Grande do Sul, with the support of the distributor’s sales and after-sales structure, helping them identify the right solution for each operation,” says Guilherme Godoy, Sales and Marketing Director at LiuGong.

“We have prepared an exhibition with more than 44 pieces of equipment so visitors can compare solutions and speak with our team about their operational needs. LiuGong products were selected to represent different equipment sizes and applications, both in the field and in infrastructure projects and services,” says Neuri Bertinatto, President of Priori Máquinas. The fair’s potential is demonstrated by its 2025 results, when Expointer welcomed 1,010,020 visitors and generated approximately R$4.4 billion in business.

Depending on the configuration of each model, the equipment may feature sealed and pressurized cabs and ROPS and FOPS protective structures. LiuGong’s designs prioritize operator visibility and access to inspection points, features that facilitate operation and routine maintenance.

Additional information

Event: 49th Expointer
Date: August 29 to September 6, 2026
Visiting hours: 8 a.m. to 8 p.m.
Location: Parque Estadual de Exposições Assis Brasil, Esteio, Rio Grande do Sul

About LiuGong Machinery Corporation

Founded in 1958, LiuGong Machinery Corporation is a global manufacturer of construction, mining and infrastructure equipment, recognized for its robust engineering and focus on innovation.

In 2002, LiuGong launched its globalization strategy. Since then, the company has established more than 30 overseas subsidiaries and offices, four factories outside China and 17 global R&D centers. More than 500 distributors around the world provide LiuGong products and services to customers in more than 180 countries and regions.

LiuGong maintains an international expansion strategy supported by the development of complete solutions, advances in equipment intelligence and the strengthening of partnerships across different markets.

About LiuGong Latin America

Responsible for LiuGong operations in Brazil and Latin America, the subsidiary has been developing the regional market for construction, mining, paving and industrial equipment since 2008. With its own industrial structure and an expanding distributor network, the company maintains infrastructure and a training center in Mogi Guaçu, São Paulo, as well as offices in Campinas, São Paulo, and Belo Horizonte, Minas Gerais. The regional operation focuses on strengthening customer proximity, after-sales support and sustainable brand growth across the continent.

Press Contact

MARKETING LIUGONG
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272