Chinese giant of the heavy machinery sector announces partnership with Colombian dealer
LiuGong, one of the greatest heavy machinery manufacturers in the world, has recently closed a partnership with Maquitecno, a Colombian machinery dealer that has more than 19 years of experience and 4,500 customers. The new dealer is between the 5 biggest dealers in the heavy equipment market in Colombia. It aims to represent the LiuGong flag in the regional market and to contribute to the growth of the brand.
This partnership was established because LiuGong aims to expand its dealer network in Latin America, as well as to increase sales, hence the importance of serving all the Colombian market. Maquitecno will officially represent the brand before the local customers. It will be responsible for selling machines and spare parts and offering technical support to all customers that buy them.
LiuGong has chosen Maquitecno as its partner because this is a recognized company that brings a well-trained, skillful team, and has strategically distributed units across cities such as Medellín, Bogotá, Cali, Bucaramanga and Barranquilla. Besides, the Colombian dealer intends to expand its business, by creating new units in Ibaque and Yopal.
Maquitecno delivers a quality aftersales service, and that is what interested the managers of LiuGong Latin America. The idea is to combine the quality of LiuGong machinery and the trust of Colombian people on Partequipos. The dealer is well known for its role in agriculture, mining, construction and industrial sectors. The new dealer will trade Excavators, Wheel Loaders, Rollers, Motor Graders and other LiuGong products.
Igor de Lião, National Sales & Product Manager at LiuGong, is optimistic and satisfied about the Latin American partnership: “In recent years, LiuGong has been developing an expansion plan in Latin America, with the goal of conquering the markets that exhibit greater sales potential and could help in growing the company. Colombia is one of those countries where LiuGong does want to be present. To be successful, we needed a strong and efficient partner, and Maquitecno is all about that”.
The presence of the Chinese giant in the Colombian market is positive to the local customers, who now will have access to an innovative, globally recognized brand by the quality of its products and the efficiency in its customer technical support. Both companies are optimistic about the possibility of an increase in sales, which will further the establishment and recognition of LiuGong in Latin America.