Driver Arthur Gama, born in Porto Alegre state in Brazil and sponsored by LiuGong, ended his first year in the PRO category of the NASCAR Brasil Sprint Race with impressive results, consolidating himself as one of the most promising talents in Brazilian motorsport.

In the last stage of the championship, held in Interlagos on December 8^th and 9^th, Arthur Gama demonstrated his skill in the two races held on 9^th and achieved second position in the PRO category and third position overall in both events. These results guaranteed Arthur a significant recovery in the championship, reaching third place in the PRO category at the end of the season.

It is worth mentioning that this was Arthur’s first year in the PRO category, where his notable debut included a victory in the category’s first race in Goiânia/GO, in March this year. Furthermore, Arthur won the Tarumã/RS stage and was on the podium in the Interlagos/SP, Cascavel/PR, and again in Tarumã/RS stages.

Arthur Gama, sponsored by LiuGong, impressed with his results and determination, but also with his career marked by titles in several categories of Brazilian motorsport. Its participation in the NASCAR Brasil Sprint Race reinforces LiuGong’ s prominent position as a supporter of technological advancement, innovation and competitiveness.

LiuGong, committed to excellence in all aspects of its operations, sees the partnership with Arthur Gama as a way to strengthen its presence at sporting events and reinforce its image as a company dedicated to the highest standards of performance. The company also believes that sport is a platform to share its values and is proud to support Arthur Gama on his journey towards victory, consolidating a partnership that combines the passion for motorsport with the commitment to excellence and innovation.

LiuGong expresses deep gratitude to driver Arthur Gama for his exceptional dedication, professionalism and performance throughout the year in the NASCAR Brasil Sprint Race. His quality and competitiveness on and off the track were evident, reflecting not only his skill as a driver, but also his commitment to excellence. The partnership between Arthur Gama and LiuGong was marked by notable achievements, and we look forward to continuing this successful journey in Brazilian motorsport. Congratulations, Arthur, on an incredible year, and we look forward to the future victories we will build together.

About LiuGong

For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.

About LiuGong Latin America

LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider. 

To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).

Liuzhou, China, November 27-28, 2023

LiuGong Global held at its headquarters in Liuzhou, China, on the 27^th and 28^th of November the “2023 LiuGong Global Dealer Conference” which had almost a thousand participants, including seven hundred distributor representatives from more than one hundred countries around the world, which had as its main objectives, in addition to strengthening internal ties, global partnerships and instigating integration between representatives, it also took place through the celebration of 65 years, where discussions took place about the past and the entire trajectory and looking at the future with a strategic vision, powerful and optimistic.

During the event, more than fifty new products were presented (including excavators, excavators, sugar cane harvesters, tractors, aerial platforms, etc.) and 162 machines covering 16 product lines, demonstrations and test drives, among other strategic activities.

LiuGong Latin America was present with its main representatives, including employees, distributors and customers, who enjoyed excellent days and unforgettable experiences provided by the company. During the week of stay in Liuzhou, Changzhou and Shanghai, they were able to experience the culture, customs and receptivity of the Chinese people and the headquarters that was responsible for holding the event. There were ceremonies, dinners, tours and great strategic interactions to strengthen LiuGong in the global market.

As LiuGong celebrates its 65th anniversary, its subsidiary, LiuGong Latin America, also gained prominence on the occasion in a special ceremony to celebrate the signing of orders with important clients in Brazil. The ceremony was attended by Luo Guobing, Vice President of LiuGong’ s Global Division, as well as Linjun Wang, President of LiuGong Latin America, Xiang Li, Senior Director Overseas at LiuGong, Li Kailiang, Senior Director of LiuGong and Hebert Francisco, Director of Operations and Strategy at LiuGong in Brazil. Brazilian distributors and strategic customers from different regions of the country also participated in the event, highlighting the importance of this partnership. The signing of the orders represents the strengthening of lasting partnerships, with the aim of continually seeking innovation and robust and reliable solutions to drive progress in important sectors in Brazil.

It is extremely important to highlight two great achievements achieved by Latin America during the event. Introducing the first of them, Priori, one of the most regionally relevant Brazilian distributors won one of the main awards for distributors of the night, Best Regional Distributor. The award was received with great prestige and celebration by Neuri Bertinatto, President of Priori, who attended and was able to experience the entire event. 

Secondly, but not least, the final stage of the global technical skills championship took place, where first and second place were taken by teams from LiuGong Latin America. Representatives from several LiuGong subsidiaries around the world participated in this championship.

1st Place

Diego Rodrigues, from LiuGong Latin America

João Vitor, da Sarandi Tratores, LiuGong distributor in Brazil

Juanito Alvarez, da Viaggio, LiuGong distributor in Bolivia

2nd Place

Wellington Braga, from LiuGong Latin America

Guilherme Augusto, from the company Portex, a LiuGong client in Brazil

Johnny Jack, from the company Ferlig, LiuGong client in Brazil

Proving once again the strength, technique and strategy of the subsidiary and realizing its importance and admiration for the market.

In short, the event was a success and received completely positive feedback, with distributors and customers returning satisfied and inspired to continue building and being part of this gigantic legacy. This type of event spreads the feeling of belonging, improves the public image and reputation of the brand and increasingly brings people who are part of the entire process closer together.

About LiuGong

For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.

About LiuGong Latin America

LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider. 

To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).

Liuzhou, China, November 28, 2023.

As LiuGong’ s global headquarter company celebrates its 65th anniversary since its founding in China, its subsidiary, LiuGong Latin America, marked the occasion with a special ceremony to celebrate the signing of orders with important clients in Brazil. The celebration took place during the Global Distributors Conference, held at its headquarters in Liuzhou and attended by distributors and key customers from around the world.

The ceremony was attended by Luo Guobing, Vice President of LiuGong’ s Global Division, as well as Linjun Wang, President of LiuGong Latin America, Xiang Li, Senior Director Overseas of LiuGong, Li Kailiang, Senior Director of LiuGong and Hebert Francisco, Director of Operations and Strategy at LiuGong in Brazil. Brazilian distributors and strategic customers from different regions of the country also participated in the event, highlighting the importance of this partnership.

Throughout the ceremony, LiuGong representatives reinforced the ongoing commitment to excellence in products and services, in addition to expressing gratitude for the trust placed by customers. The signing of the orders represents the strengthening of lasting partnerships, with the objective of continuously searching for innovation and robust and reliable solutions to drive progress in important sectors in Brazil. LiuGong remains dedicated to being a strategic partner to its customers, actively contributing to sustainable growth and mutual prosperity, to deliver a better future for all.

About LiuGong

For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.

About LiuGong Latin America

LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider. 

To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).

ABRASFE holds an event in the capital of São Paulo with the aim of promoting networking between manufacturers and rental companies at the sector in Brazil

Sao Paulo, SP, November 8, 2023

We are pleased to announce LiuGong’s sponsorship of one of the leading events in the aerial platforms sector in Brazil—the National Survey of Rental Prices and Occupation Rates of Aerial Platforms. This event, organized by ABRASFE – BRAZILIAN ASSOCIATION OF FORMWORK AND SHORING SYSTEM COMPANIES, took place in person on November 8, 2023, in the city of São Paulo/SP.

The purpose of this event is to foster a networking environment among the major manufacturers and renters in the sector in Brazil. The survey assists companies in defining commercial strategies, creating price tables, and establishing discount levels. This, in turn, significantly contributes to the competitiveness, growth, and financial health of organizations, driving the evolution of an increasingly robust market.

It is important to note that the survey is conducted in partnership with PwC-PricewaterhouseCoopers, one of the world’s largest consulting and auditing firms, ensuring the quality and reliability of the collected data.

LiuGong’s participation in this event is a strategic step to strengthen our presence in the aerial platforms market and consolidate our brand as a reference in the industry.

About ABRASFE

ABRASFE – BRAZILIAN ASSOCIATION OF FORMWORK AND SHORING SYSTEM COMPANIES – is an association that was initially created by 8 Brazilian companies in the formwork and shoring sector, namely: Estub, Rohr, Mills, Peri, Doka, Ulma, SH and Pashal.

After the consolidation of the Statute, Mission and Values, the entry of other members, companies in the sector, whose technical performance profile meets the premises and quality requirements of the association’s products and services was allowed.

ABRASFE has expanded its mission to include the growing segment of Mobile Elevating Work Platforms (PEMT). This sector is vital to the construction industry and other fields that require working at height, providing solutions that increase efficiency and safety. “We are committed to representing the interests of these companies, acting as a forum for sharing best practices and technical standards. We are also engaged in advocacy, seeking to dialogue with regulatory bodies to influence favorable public policies. By strengthening the MEWP sector, we contribute to a safer and more efficient work environment. Join us in this important advancement!”

Among the various objectives of the association, we can highlight the appreciation of the segment, the importance and responsibility that the service represents for the work and the builder, continuous improvements in service, standardization of procedures and calculation criteria, including the development of a standard specific for this activity, which even after a few years of work, was approved and came into force on 05/15/2009 – NBR 15696. Expansion of the operating market, with the main objective of reducing the use of wood in works, not only for its ecological and sustainability appeal, but also for the search for greater safety and productivity for the Brazilian construction company. Disseminate knowledge through training and technical lectures throughout Brazil to engineers, university students and technicians linked to civil construction.

About LiuGong

For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.

About LGLA

LiuGong Latin America was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider. 

To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).

LiuGong Latin America promoted a comprehensive training program focused on improving the productivity of equipment. Held at the company’s factory in Mogi Guaçu, São Paulo, from October 16^th to 20^th, the training was led by the specialized construction equipment products division. The event was attended by technical and sales teams from distributors across Latin America.

During this training, participants engaged in a combination of theoretical discussions and practical exercises in the field, exploring the analysis, calculation, interpretation and practical application of productivity concepts for various types of equipment, including Hydraulic Excavators and Wheel Loaders, among others.

This initiative provided a valuable opportunity for LiuGong and its distributor network to hone their skills, acquire in-depth knowledge and advance their technical proficiency by immersing themselves deeply in the complexities of machine productivity.

Participants demonstrated a spirit of collaboration, creating an environment for sharing experiences and exchanging knowledge that enriched the learning journey. The program also explored the latest trends and best practices in machine productivity, empowering participants to address technical challenges in the market more effectively.

Machine Productivity Training emphasizes LiuGong’ s commitment to technical excellence and professional development, not only of the company itself, but also of its extensive distributor network. This commitment aims to guarantee a more productive and efficient future for all partners and customers.

About LiuGong

For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.

About LGLA

LiuGong Latin America was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider. 

To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).

Arthur Gama, the driver sponsored by LiuGong, left his mark in the exciting Tarumã Stage, Rio Grande do Sul, of the Nascar Brasil Sprint Race, by achieving an impressive victory in the PRO category. In a remarkable display, Arthur won race 1 from start to finish, starting in pole position and dominating throughout the race. “There’s nothing better to win at home. It’s even more special to win close to your family and friends”, said the young driver.

In race 2, Gama made another excellent performance on the circuit and completed the race in second place, behind Júlio Campos. With a good performance throughout the race weekend, Arthur Gama reached fifth place in the general classification of the season.

The next stage of the Nascar Brasil Sprint Race will be at Interlagos Circuit, in the city of São Paulo, from December 8^th to 10^th. The expectation is that Arthur will continue to show his talent on the track and achieve more success for his team.

About LiuGong

For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.

About LGLA

LiuGong Latin America was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

The event highlighted LiuGong’s commitment to promoting technical excellence and solid partnership with its network of distributors and customers.

LiuGong Latin America is pleased to share the success of its selection for the 6^th LiuGong Global Technical Skills Championship, held with great success on the 5^th and 6^th of September, at its factory facilities in Mogi-Guaçu, São Paulo. This annual event was a special occasion that brought together technicians, operators and experts from LiuGong Latin America distributors and customers. The main objective of this championship is to identify and recognize the most talented and skilled professionals in Latin America, who will have the honor of representing LiuGong Latin America in the Global Championship, scheduled to take place at LiuGong’ s headquarters in China, in November this year.

The Latin American selection was attended by experts from LiuGong’ s distributors and customers in the region. They faced a series of challenges, including theoretical and practical tests, as well as equipment operation demonstrations, highlighting their talents, skills and knowledge in various LiuGong product lines. This event reinforces LiuGong’ s unwavering commitment to recognizing and valuing professionals who play a key role in providing exceptional services to our clients. 

The winners of this phase will have the opportunity to represent LiuGong Latin America on the global stage, where they will compete with the best technicians in the world. In the distributors category, we will have João Vitor, from Sarandi Tratores, in Brazil, as well as Juanito Alvarez, from Viaggio, in Bolivia. While in the customer category, the winners were Guilherme Augusto, from the company Portex, and Johnny Jack, from company Ferlig, both from Brazil.

LiuGong Latin America expresses its sincere gratitude to all participants, distributors and customers who made this event possible and wishes all winners much success in the LiuGong Global Coaches Championship. We look forward to following your achievements and seeing our team shine even brighter in future challenges.

About LiuGong

For more than 65 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines for construction equipment owners constantly challenged to do more with less. LiuGong delivers opportunity to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in the provincial city of Liuzhou in 1958. Today, LiuGong is a global success story with more than 33 product lines, more than 20 global manufacturing facilities, over 16,000 employees and more than 500 dealers offering customers the tough equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America

LiuGong Latin America was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider. 

To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).

LiuGong Latin America, in partnership with its distributor Serpema, promoted an event on June 14 in the city of Poconé, Mato Grosso state present its solutions for the mining segment in Brazil.

Highlighting the DW90A Mining Truck, the 975EHD Hydraulic Excavator and the 870H MAX Wheel Loader, the event was attended by more than 130 participants, including customers from all over Brazil and strategic partners.

The choice of the city of Poconé to host the event is due to its consolidated position as a reference in the mining sector in the country.

During the event, participants had the opportunity to get to know and interact with the equipment, clarifying doubts with specialists and knowing in a comprehensive way the features and benefits offered. Customers were very happy with LiuGong’s mining solutions presented during the demonstration, understanding company´s mission to be ever closer to the Brazilian mining market, contributing with its sustainable solutions for a high quality future.

This initiative also strengthens the partnership with Serpema distributor and the customer Ourinhos Mineração, where the event was held, demonstrating the company’s commitment to providing Brazilian customers with access to the most advanced technologies in the sector. During the last weeks, the presented products were demonstrated and tested by the customer, who shared positive feedback about the equipment´s performance.

About LiuGong

Founded in 1958, LiuGong brought the first modernized wheel loader to China in 1966, expanding to 30 different product lines since then. With 20 manufacturing facilities, over 17,000 employees, 5 R&D bases, as well as 17 regional parts centers, LiuGong remains at the forefront of technology, production and sourcing logistics, reinforcing its global strategy for total globalization, total solution and total intelligence. 

Present in Brazil since 2008, LiuGong started manufacturing equipment in the country in 2015, and has been growing in the Brazilian and Latin American market. This year, boosted by sales of the renowned Wheel Loaders 835H, 856H and key models of excavators such as the 922E and 915E, this reality tends to grow, as the brand continues to invest in complementing its product portfolio, launching models as of forklifts, AWP, mini excavators, mini wheel loaders, backhoe loaders mining trucks, in addition to opening new points of sales, parts and services across the country, structuring the factory in Mogi-Guaçu (SP) and strengthening of the body of professionals.

LiuGong, a heavy machinery company, joins forces with the dealer Morgillo Selva SAC in a successful partnership 

LiuGong has a new partner in Peru. The heavy machinery manufacturer joined forces with the dealer Morgillo Selva SAC, a national reference in the construction industry, having more than 10 years of a successful history. LiuGong’s products will be distributed all over the country, and the partner aims to focus on the construction market. 

Morgillo Selva SAC is currently the sales leader in San Martín region. It looks forward to delivering LiuGong’s products, since they are quality equipment globally recognized for its efficiency. The dealer approached LiuGong, which decided that working with a nationally recognized brand would boost the expansion plan of the Chinese company in Latin America. 

This partnership will allow Morgillo Selva SAC to deal complete equipment that meet the needs of Peruvian customers, increasingly more demanding in a competitive market. According to the partner, selling LiuGong’s products is an opportunity to reach more clients and offer great cost-benefit machinery to them. 

As stated by Igor de Leão, LiuGong Representative, the Chinese multinational is very satisfied and has good expectations of entering the Peruvian market alongside a reference company. LiuGong seeks to become even more acknowledged in Latin America, since the manufacturer have been expanding in the region. 

LiuGong considers that Morgillo Selva SAC has many strengths, such as a growth strategic vision and the willing to deliver the best products to the customers. Therefore, both companies will benefit from this partnership and increase their sales in the country. 

After a successful experience as the General Director of LiuGong Europe, Mr. Linjun Wang takes charge as the President of the Latin American branch, his objective being to implement a successful strategy. 

In early 2021, LiuGong Latin America received a massive reinforcement ahead of its regional operations. The Chinese multinational announced a new President, who will command LiuGong in South American countries. Mr. Linjun Wang comes from a successful experience at the European branch and aims to perform successful strategies in the new continent. He is an experienced manager who has built several cases of success with the brand. Therefore, the LiuGong LA team is motivated about the new President, which has already started helping the company to grow. 

In recent years, LiuGong has developed a growth strategy in Latin America, by closing strategic partnerships with recognized dealers in South America. This movement has positively contributed to an increase in sales in the region. Thanks to the arrival of Mr. Linjun Wang, LiuGong is expected to further grow within the South American territory and establish itself as one of the largest construction companies there.  

The new President is committed to implementing a policy focused on the needs of local customers. To this end, he proposes to continue drawing up expansion plans for LiuGong in South America, in addition to adapting the equipment to the demands of the local market. Mr. Linjun Wang acknowledges that the world is experiencing a troubled period due to the Covid-19 pandemic. However, he expects sales of the brand to stabilize this year. The leader also hopes that a new positive development cycle for LiuGong will be initiated with its partners in Brazil and neighboring countries. 

In 2021, LiuGong established itself as one of the world’s 15 largest companies in the heavy machinery sector. With the new growth strategies implemented by the current President in South America, the brand is expected to position itself among the TOP 10 in the coming years. LiuGong, therefore, feels prepared for this new moment of the company and is dedicated to producing even more advantageous equipment and experiences for its South American customers.