Mogi Guaçu, Brazil – February 25th, 2024 – LiuGong, one of the global leaders in construction equipment manufacturing, is excited to announce the “Family Day with Open Factory Doors & Integration of Chinese Culture,” which took place at its facilities in Mogi Guaçu, Brazil, on February 25th, 2024.
The event, which brought together employees and their families, saw the participation of more than 250 people, further strengthening family ties and promoting diversity within the organization.
The theme of the celebration was “Family Day with Open Factory Doors & Integration of Chinese Culture,” reflecting LiuGong’ s commitment to valuing not only its employees but also their families. The event provided a unique opportunity for the LiuGong community to celebrate and explore the rich Chinese cultural heritage, extending the festivities of the Chinese New Year to the Latin American team.
“LiuGong firmly believes that the strength of our brand is not limited to just employees but extends to their families and everyone who is part of the LiuGong family. This event is a tangible expression of that commitment,” said Linjun Wang, President of LiuGong Latin America.
Family Day began with a warm welcome message from Mr. Linjun Wang, followed by a tour of the factory facilities led by Eduardo Miura, Human Resources, IT, and Administrative Manager, as well as a tour of the Training Center led by Maico Azevedo, Service Manager, and an exciting machine demonstration by the Product team.
During the celebration, global recognitions received by the LiuGong unit in Latin America were presented, marking the good results achieved by the subsidiary in the last year:
- Excellent Contribution Award;
- Excellent Aftermarket Awards;
- Innovation Awards: Two-wheels Drive Project;
- Sales Teams of Excellence: Brazil Team
- Sales Teams of Excellence: Ex-Brazil Team.
After these recognitions, individual highlights received by subsidiary employees who stood out throughout the year 2023 were also presented.
The moment was also marked by authentic Chinese cuisine and typical cultural manifestations, with emphasis on traditional dance performances such as Lion and Dragon Dances, demonstration of Chinese Kung Fu, drawing activities for children, thus allowing participants to enjoy not only of exceptional flavors, but also delve into China’s cultural richness through cuisine and dance.
LiuGong thanks all employees and their families for being part of this journey and looks forward to continuing to promote events that foster well-being and cultural integration within the organization.
About LiuGong
For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.
The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.
Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider.
To learn more about LiuGong, please visit our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).