LiuGong, a Chinese heavy machinery giant, establishes a successful partnership with Ecuadorian dealer 

The LiuGong brand has a new partner in Ecuador. The Chinese multinational, one of the greatest in the heavy machinery sector, joined forces with Mavesa. This Ecuadorian dealer has built a history of more than 89 years in the country, therefore it became an authority in the sector. 

Mavesa now leads the automotive market in Ecuador regarding sales, which will help LiuGong to grow. The dealer will be responsible for distributing the main products of the brand, such as Excavators, Mini Excavators, Backhoe Loaders, Wheel Loaders, Mini Loaders, Motor Graders and Cranes. The products will be strategically distributed over 27 locations in the country. 5 of those places are cities with high sales volume of heavy equipment: Guayaquil, Quito, Portoviejo, Machala and Cuenca. 

The partnership initiated because the dealer wanted to work with a global manufacturer of quality machinery. After some research, Mavesa concluded that LiuGong is the best company in this sector, having many years of history and great recognition in the market. Nowadays LiuGong is expanding its dealer network in Latin America. Sound partners, such as Mavesa, will help to deliver and even better service to the customers in South America, especially in Ecuador, where the sales will increase. 

“The LiuGong brand will benefit from a company with great history and recognition in the country. The Mavesa Group will offer a quality line of machines and contribute to the growth of our country”, informs Andres Santos Santos, Director of Machinery at Mavesa.  

Mavesa delivers efficient aftersales service, and LiuGong is all about that. The multinational appreciates maximum quality in all its development and sales processes. The aftersales support of the Ecuadorian dealer is present all over the country and serves all the customers with machinery maintenance, as well as clarifying doubts, they might have on using the equipment. 

Mavesa differentiates itself by focusing on the customers’ perception, i.e., by demonstrating they acquired a quality product that will efficiently meet their needs. Those are sound differentials of Mavesa in LiuGong’s point of view. The Chinese company is constantly searching for new dealers that share common values, in order to improve brand recognition in Latin America. 

According to Igor Lião, National Product & Sales Manager at LiuGong, the multinational is satisfied and optimistic about penetrating further in the Ecuadorian market at the side of a solid, experienced dealer. LiuGong expects to become homogenous across all the countries in the region, because this is important for the growth strategy of the manufacturer. 

The establishment of LiuGong in the Ecuadorean market allows Mavesa to deliver innovative products of a globally recognized brand. Thanks to the new partner and the satisfaction of the customers, the expectation is that LiuGong will become one of the top five in sales revenue in the country, an achievement that will add even more value to the heavy machinery giant worldwide.