Manufacturer launches paving line with five new products at the trade show, strengthening its expansion strategy in Brazil
Campinas (SP), September 2025 – LiuGong announces its expansion into the paving market, a strategic move that marks another step in the manufacturer’s growth in Brazil. The company is expanding its portfolio in the segment with five new products, ranging from soil compaction to asphalt application and fmaintenance, all designed to deliver high productivity, energy efficiency, ergonomics, and advanced onboard technology.
According to Luís Fernando Godinho, LiuGong’s Paving Product Manager, the decision to expand its presence in this sector responds to the enormous potential of Brazil’s road network, which still has 78.5% of unpaved roads, based on 2024 data from the National Transport Confederation (CNT). ‘We are initially introducing machines capable of meeting around 70% of the market’s needs, while also making strong investments in after-sales support and distributor network training. Our goal is to provide efficient equipment to accelerate the development of Brazil’s infrastructure,’ explains Godinho.
Among the highlights is the 6620E soil compactor, weighing between 20 and 21.6 tons, capable of replacing two 11–12-ton rollers with double the productivity and significant fuel savings. Following that, the 506E asphalt paver comes equipped with a screed ranging from 2 to 6 meters, electric heating, a tamper for pre-compaction, and iLink telematics, combining versatility for use both on highways and in urban areas with low fuel consumption. The line is completed by the 6210E tandem vibratory roller, 9.5 tons, featuring vibration and traction on both drums with advanced ergonomics; the 6526E pneumatic roller, which comes from the factory with 27 tons of ballast and a three-level braking system; and the M100E milling machine, designed for urban maintenance and also suitable for highways, featuring Moba leveling, iLink telematics, and a high-tech cutting system.
Expansion Strategy and Commitment to the Market
LiuGong’s portfolio expansion in paving adds to its already robust lineup, which includes wheel loaders, excavators, motor graders, compactors, and electric solutions. At Paving Expo 2025, the manufacturer is also showcasing equipment that connects with the segment, such as the internationally awarded 4215D motor grader, the 395E skid steer loader, the 820TE electric loader designed for zero-emission operations, as well as established models in the market, like the 6612E soil compactor.
The iLink telematics system is a key component of this strategy. Fully integrated into equipment and fleet management operations, iLink provides a significant leap in customer support. At LiuGong’s booth, visitors will be able to explore the technology’s potential in field management, including improved maintenance scheduling, reduced mean time to repair (MTTR), and proactive alerts for required servicing. Integration with the network of 12 distributors and 48 service points across Brazil makes the process more agile, enabling real-time monitoring of machines that require assistance.
According to Hebert Francisco, Vice President of LiuGong Latin America, entering the paving sector reflects the company’s long-term vision in Brazil. ‘We are growing consistently, and expanding our presence in this segment is a natural step. With huge demand for road infrastructure, Brazil has great potential, and we aim to provide solutions that deliver productivity, cost savings, and sustainability. This is another move that reinforces LiuGong’s confidence in the Brazilian market and its close relationship with our customers,’ states the Vice President.
The company’s strategy also includes ongoing investments in after-sales support, with nationwide coverage through trained distributors, skilled technical teams, and availability of genuine parts. ‘We do not release any equipment to the market without complete support preparation. Downtime is not an option for our customers,’ emphasizes Godinho. With this structure, LiuGong expands its ability to comprehensively serve the main segments of construction, paving, and road maintenance, consolidating its presence as one of the most innovative and rapidly expanding global manufacturers in Brazil.
About LiuGong
LiuGong Machinery Corporation is a benchmark in the construction equipment
manufacturing industry in China. Since building its first wheel loader in 1966,
LiuGong has evolved to become one of the fastest-growing global construction
equipment companies in the world, offering a full line of intuitive, extreme-duty
machines for construction equipment owners constantly challenged to do more
with less. LiuGong provides opportunities to its employees, quality products and
services to its customers, financial success to its investors, and support for the
communities in the regions it serves.
The company began with the arrival of 500 workers in Liuzhou City in 1958.
Today, LiuGong is a global success story with more than 33 product lines, 20
global production facilities, 16,000 employees, and more than 500 dealers
providing customers with the rugged equipment they need to get any job,
anywhere. All with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-
owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment
in the country, LiuGong has been growing in the Brazilian and Latin American
markets. The business covers the sale and maintenance of construction
machinery equipment and accessories, financing solutions, customer training,
technical consulting and other scopes.
The main products include wheel loaders, motor graders, road rollers, backhoe
loaders, excavators, rigid trucks, aerial work platforms etc. In addition, LiuGong
continues to develop the structure of its factory and the training centers located
in the city of Mogi Guaçu and the commercial office in the city of Campinas,
both in the state of São Paulo, strengthening the body of professionals and
qualifying the product portfolio.
Press Service
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272
