The strategy combines flexibility and accessibility for fleet renewal and expansion
Campinas, August 4, 2025 – In a challenging economic scenario, with tighter credit and high interest rates, the strategic partnership between LiuGong and its main financial partners — such as Ancora Consórcios, Grupo Sifra, Petram Brasil Financial, and Grenke — has been essential in offering flexible and accessible solutions to customers.
“We know that each customer faces unique needs and challenges. That is why we have brought these partners together to provide tailored financial alternatives that enable access to our high-performance equipment and support sustainable business growth,” highlights LiuGong’s Credit & Financing Manager, Luciana Lucas.
The strategic partnership between LiuGong and its financial partners provides a diverse range of solutions. In addition to the traditional consortium, LiuGong offers two exclusive options: the Plano Fácil 70% and the Plano Meia Parcela. In the Plano Fácil, the customer pays only 70% of the installment until the draw/approval, while in the Plano Meia Parcela, the monthly installment is reduced by half until the draw/approval.
Luciana Lucas emphasizes that, in the context of high interest rates and successive increases in the Selic rate, the consortium has proven to be an excellent option for acquiring machinery. By not charging interest, this modality represents an economical and smart solution for rental companies and businesses of all sizes, allowing them to plan their growth and invest more efficiently.
About LiuGong
LiuGong Machinery Corporation is a leading company in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest-growing global construction equipment companies, offering a full line of intuitive, heavy-duty machines for owners who are constantly challenged to do more with less. LiuGong provides opportunities for its employees, high-quality products and services for its customers, financial success for its investors, and support for the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 manufacturing facilities worldwide, 16,000 employees, and more than 500 dealers providing customers with the robust equipment they need to get any job done, anywhere. All with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Manufacturing equipment in the country since 2015, LiuGong has been expanding in the Brazilian and Latin American markets. The business covers the sale and maintenance of construction machinery and attachments, financing solutions, customer training, technical consulting, and other services.
Key products include wheel loaders, motor graders, compaction rollers, backhoe loaders, excavators, rigid trucks, aerial work platforms, and more. In addition, LiuGong continues to develop its factory infrastructure and training centers located in Mogi Guaçu, as well as its commercial office in Campinas, both in the state of São Paulo, strengthening its professional team and enhancing the qualification of its product portfolio.
Press Contact
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272
