Company leadership and local customers attend the event marking the launch of the wheel loader
LiuGong, a global manufacturer of equipment for construction, agribusiness, industry, and mining, made its presence felt in western Santa Catarina with an open house event organized by MPM Tratores, the brand’s distributor in the Chapecó region. Held on September 3rd, the event brought together customers, partners, and key LiuGong executives, including Global Vice President Mr. Li Dongchun; President of the Latin America subsidiary, LinJun Wang; Vice President of LiuGong Brazil, Hebert Francisco; Senior Marketing and Product Manager, Diego Zolezi; and Senior New Business Manager, Wilson Soler — reinforcing the brand’s strong partnership with the regional market.
The highlight of the event was the regional launch of the LiuGong 870HE electric wheel loader, designed to deliver high performance with zero emissions. The model reinforces LiuGong’s commitment to innovation and the electrification of its equipment lineup, while maintaining the robustness the brand is known for. In addition to the 870HE, several other LiuGong machines were on display, including hydraulic excavators, backhoe loaders, skid steer loaders, mini excavators, compact rollers, motor graders, and forklifts — allowing guests to explore the full range of solutions the manufacturer offers for various applications.
According to MPM’s CEO, Patrick Motta, events like this reinforce LiuGong’s strategy of staying increasingly close to its customers. “Chapecó is a strategic hub for the construction and agribusiness sectors, and our presence here highlights our commitment to delivering solutions aligned with market needs,” said Motta. The open house took place in Chapecó, a city located next to MPM’s branch in Cordilheira Alta, which features a fully equipped showroom, service workshop, and original parts inventory — ensuring agility and efficiency in customer service. The event also provided an opportunity for attendees to experience firsthand the level of support LiuGong’s distributor offers in the region.
In the assessment of LiuGong Latin America’s Vice President, Hebert Francisco, the launch of the 870HE represents another step forward for the company in the country. “We are expanding our presence throughout the national territory with technology, innovation, and the support of a solid distributor network. The new wheel loader embodies the values that are in LiuGong’s DNA and that we deliver to our customers,” said Hebert.
The open house was also an opportunity to highlight the importance of the partnership with MPM Tratores. Founded in 2005 in Rio Grande do Sul, the company began its operations by meeting the demand for specialized maintenance and spare parts for heavy machinery. Today, with almost 20 years of history, it serves more than 240 municipalities, offering comprehensive solutions with quality, agility, and reliability. In 2024, it expanded its operations to Santa Catarina with a modern branch in Cordilheira Alta, strengthening its presence and commitment to the region..
MPM’s credibility is supported by the experience and tradition of leaders with decades of work in major global brands, solid expertise in business management, and deep knowledge of the construction and paving sector. With this trajectory, MPM Tratores has established itself as a reliable, innovative partner, prepared to build long-term relationships.
“This Open House event is very important, as it demonstrates LiuGong’s commitment to our customers, recognizing the potential of the region and supporting MPM’s local development,” concluded Hebert.
About LiuGong
LiuGong Machinery Corporation is a leading company in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest-growing global construction equipment companies, offering a full line of intuitive, heavy-duty machines for owners who are constantly challenged to do more with less. LiuGong provides opportunities for its employees, high-quality products and services for its customers, financial success for its investors, and support for the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 manufacturing facilities worldwide, 16,000 employees, and more than 500 dealers providing customers with the robust equipment they need to get any job done, anywhere. All with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Manufacturing equipment in the country since 2015, LiuGong has been expanding in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and attachments for construction machines, financing solutions, customer training, technical consulting, and other services.
LiuGong’s portfolio includes wheel loaders, motor graders, compaction rollers, backhoe loaders, excavators, rigid trucks, and aerial work platforms, among other equipment. The company has been increasing its presence in Brazil with investments in its factory infrastructure and training centers in Mogi Guaçu (SP), as well as its commercial office in Campinas (SP). In 2025, it strengthened its presence in the mining sector with the opening of an office in Belo Horizonte (MG), reinforcing its professional team and expanding the qualification of its product portfolio.
Press Contact
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272