The manufacturer unveiled five new products, exceeded business expectations, and reinforced its expansion strategy in Brazil.
Campinas (São Paulo), October 2025 – LiuGong wrapped up its participation at Paving Expo 2025 with remarkable results, strengthening its presence in the Brazilian road construction market. Over the three-day event, held from September 23 to 25 at the Anhembi District in São Paulo, the global manufacturer showcased five new product launches, covering everything from soil compaction to asphalt application and maintenance, highlighting efficiency, productivity, and technology.
According to Hebert Francisco, Vice President of LiuGong Latin America, the company’s performance at the expo confirms its long-term strategy in Brazil. “Paving Expo was a milestone for LiuGong in Brazil. Expanding our presence in the road construction sector is a natural step in our growth journey. The Brazilian market has a huge demand for road infrastructure, and we aim to provide solutions that deliver productivity, cost-efficiency, and sustainability.
Exceeding our targets at the expo reinforces LiuGong’s confidence in Brazil and strengthens our closeness with customers,” said Hebert Francisco. LiuGong’s participation at Paving Expo also received institutional support from global leadership. Present at the event were the President of LiuGong Latin America, Mr. Linjun Wang, and the President and Vice President of LiuGong’s paving equipment factory in China, Mr. Tan Zuozhou and Mr. Wang Hongwei, respectively. The presence of these executives underscores the company’s commitment to fully supporting its entry into the Brazilian road construction market.
Luís Fernando Godinho, LiuGong’s Paving Product Manager, stated that the company’s debut was marked by exceeding targets and strong market reception. He highlighted that LiuGong introduced five new product launches along with other electric solutions tailored for projects of different scales. According to the executive, customer feedback was very positive, showing that the manufacturer enters the segment with equipment capable of enhancing efficiency in infrastructure projects. For the coming years, the goal is to consolidate this presence, focusing on structured after-sales support, field demonstrations, and strengthening the service network.
Na At Paving Expo, LiuGong launched the 6620E compactor, the 506E asphalt paver, the 6210E vibratory tandem roller, the 6526 pneumatic roller, and the M100E milling machine, all integrated with the iLink telematics system. The manufacturer also showcased equipment relevant to the segment, including the 4215D motor grader, the 820TE electric loader, and the 395B skid steer loader.
With an established presence in various construction and mining segments, LiuGong is now expanding its operations to address approximately 77% of the Brazilian road construction market’s needs. The next step will be to intensify after-sales activities and training, strengthening support through its network of 12 dealers and 48 service points across Brazil.
About LiuGong
LiuGong Machinery Corporation is a leading company in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest-growing global construction equipment companies, offering a full line of intuitive, heavy-duty machines for owners who are constantly challenged to do more with less. LiuGong provides opportunities for its employees, high-quality products and services for its customers, financial success for its investors, and support for the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 manufacturing facilities worldwide, 16,000 employees, and more than 500 dealers providing customers with the robust equipment they need to get any job done, anywhere. All with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Manufacturing equipment in the country since 2015, LiuGong has been expanding in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and attachments for construction machines, financing solutions, customer training, technical consulting, and other services. LiuGong’s portfolio includes wheel loaders, motor graders, compaction rollers, backhoe loaders, excavators, rigid trucks, and aerial work platforms, among other equipment. The company has been increasing its presence in Brazil with investments in its factory infrastructure and training centers in Mogi Guaçu (SP), as well as its commercial office in Campinas (SP). In 2025, it strengthened its presence in the mining sector with the opening of an office in Belo Horizonte (MG), reinforcing its professional team and expanding the qualification of its product portfolio.
Press Contact
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272
