ABRASFE holds an event in the capital of São Paulo with the aim of promoting networking between manufacturers and rental companies at the sector in Brazil

Sao Paulo, SP, November 8, 2023

We are pleased to announce LiuGong’s sponsorship of one of the leading events in the aerial platforms sector in Brazil—the National Survey of Rental Prices and Occupation Rates of Aerial Platforms. This event, organized by ABRASFE – BRAZILIAN ASSOCIATION OF FORMWORK AND SHORING SYSTEM COMPANIES, took place in person on November 8, 2023, in the city of São Paulo/SP.

The purpose of this event is to foster a networking environment among the major manufacturers and renters in the sector in Brazil. The survey assists companies in defining commercial strategies, creating price tables, and establishing discount levels. This, in turn, significantly contributes to the competitiveness, growth, and financial health of organizations, driving the evolution of an increasingly robust market.

It is important to note that the survey is conducted in partnership with PwC-PricewaterhouseCoopers, one of the world’s largest consulting and auditing firms, ensuring the quality and reliability of the collected data.

LiuGong’s participation in this event is a strategic step to strengthen our presence in the aerial platforms market and consolidate our brand as a reference in the industry.

About ABRASFE

ABRASFE – BRAZILIAN ASSOCIATION OF FORMWORK AND SHORING SYSTEM COMPANIES – is an association that was initially created by 8 Brazilian companies in the formwork and shoring sector, namely: Estub, Rohr, Mills, Peri, Doka, Ulma, SH and Pashal.

After the consolidation of the Statute, Mission and Values, the entry of other members, companies in the sector, whose technical performance profile meets the premises and quality requirements of the association’s products and services was allowed.

ABRASFE has expanded its mission to include the growing segment of Mobile Elevating Work Platforms (PEMT). This sector is vital to the construction industry and other fields that require working at height, providing solutions that increase efficiency and safety. “We are committed to representing the interests of these companies, acting as a forum for sharing best practices and technical standards. We are also engaged in advocacy, seeking to dialogue with regulatory bodies to influence favorable public policies. By strengthening the MEWP sector, we contribute to a safer and more efficient work environment. Join us in this important advancement!”

Among the various objectives of the association, we can highlight the appreciation of the segment, the importance and responsibility that the service represents for the work and the builder, continuous improvements in service, standardization of procedures and calculation criteria, including the development of a standard specific for this activity, which even after a few years of work, was approved and came into force on 05/15/2009 – NBR 15696. Expansion of the operating market, with the main objective of reducing the use of wood in works, not only for its ecological and sustainability appeal, but also for the search for greater safety and productivity for the Brazilian construction company. Disseminate knowledge through training and technical lectures throughout Brazil to engineers, university students and technicians linked to civil construction.

About LiuGong

For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.

About LGLA

LiuGong Latin America was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider. 

To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).

LiuGong Latin America promoted a comprehensive training program focused on improving the productivity of equipment. Held at the company’s factory in Mogi Guaçu, São Paulo, from October 16^th to 20^th, the training was led by the specialized construction equipment products division. The event was attended by technical and sales teams from distributors across Latin America.

During this training, participants engaged in a combination of theoretical discussions and practical exercises in the field, exploring the analysis, calculation, interpretation and practical application of productivity concepts for various types of equipment, including Hydraulic Excavators and Wheel Loaders, among others.

This initiative provided a valuable opportunity for LiuGong and its distributor network to hone their skills, acquire in-depth knowledge and advance their technical proficiency by immersing themselves deeply in the complexities of machine productivity.

Participants demonstrated a spirit of collaboration, creating an environment for sharing experiences and exchanging knowledge that enriched the learning journey. The program also explored the latest trends and best practices in machine productivity, empowering participants to address technical challenges in the market more effectively.

Machine Productivity Training emphasizes LiuGong’ s commitment to technical excellence and professional development, not only of the company itself, but also of its extensive distributor network. This commitment aims to guarantee a more productive and efficient future for all partners and customers.

About LiuGong

For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.

About LGLA

LiuGong Latin America was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider. 

To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).

Arthur Gama, the driver sponsored by LiuGong, left his mark in the exciting Tarumã Stage, Rio Grande do Sul, of the Nascar Brasil Sprint Race, by achieving an impressive victory in the PRO category. In a remarkable display, Arthur won race 1 from start to finish, starting in pole position and dominating throughout the race. “There’s nothing better to win at home. It’s even more special to win close to your family and friends”, said the young driver.

In race 2, Gama made another excellent performance on the circuit and completed the race in second place, behind Júlio Campos. With a good performance throughout the race weekend, Arthur Gama reached fifth place in the general classification of the season.

The next stage of the Nascar Brasil Sprint Race will be at Interlagos Circuit, in the city of São Paulo, from December 8^th to 10^th. The expectation is that Arthur will continue to show his talent on the track and achieve more success for his team.

About LiuGong

For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.

About LGLA

LiuGong Latin America was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

The event highlighted LiuGong’s commitment to promoting technical excellence and solid partnership with its network of distributors and customers.

LiuGong Latin America is pleased to share the success of its selection for the 6^th LiuGong Global Technical Skills Championship, held with great success on the 5^th and 6^th of September, at its factory facilities in Mogi-Guaçu, São Paulo. This annual event was a special occasion that brought together technicians, operators and experts from LiuGong Latin America distributors and customers. The main objective of this championship is to identify and recognize the most talented and skilled professionals in Latin America, who will have the honor of representing LiuGong Latin America in the Global Championship, scheduled to take place at LiuGong’ s headquarters in China, in November this year.

The Latin American selection was attended by experts from LiuGong’ s distributors and customers in the region. They faced a series of challenges, including theoretical and practical tests, as well as equipment operation demonstrations, highlighting their talents, skills and knowledge in various LiuGong product lines. This event reinforces LiuGong’ s unwavering commitment to recognizing and valuing professionals who play a key role in providing exceptional services to our clients. 

The winners of this phase will have the opportunity to represent LiuGong Latin America on the global stage, where they will compete with the best technicians in the world. In the distributors category, we will have João Vitor, from Sarandi Tratores, in Brazil, as well as Juanito Alvarez, from Viaggio, in Bolivia. While in the customer category, the winners were Guilherme Augusto, from the company Portex, and Johnny Jack, from company Ferlig, both from Brazil.

LiuGong Latin America expresses its sincere gratitude to all participants, distributors and customers who made this event possible and wishes all winners much success in the LiuGong Global Coaches Championship. We look forward to following your achievements and seeing our team shine even brighter in future challenges.

About LiuGong

For more than 65 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines for construction equipment owners constantly challenged to do more with less. LiuGong delivers opportunity to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.

The company started with the arrival of 500 workers in the provincial city of Liuzhou in 1958. Today, LiuGong is a global success story with more than 33 product lines, more than 20 global manufacturing facilities, over 16,000 employees and more than 500 dealers offering customers the tough equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America

LiuGong Latin America was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.

Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider. 

To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).

LiuGong Latin America, in partnership with its distributor Serpema, promoted an event on June 14 in the city of Poconé, Mato Grosso state present its solutions for the mining segment in Brazil.

Highlighting the DW90A Mining Truck, the 975EHD Hydraulic Excavator and the 870H MAX Wheel Loader, the event was attended by more than 130 participants, including customers from all over Brazil and strategic partners.

The choice of the city of Poconé to host the event is due to its consolidated position as a reference in the mining sector in the country.

During the event, participants had the opportunity to get to know and interact with the equipment, clarifying doubts with specialists and knowing in a comprehensive way the features and benefits offered. Customers were very happy with LiuGong’s mining solutions presented during the demonstration, understanding company´s mission to be ever closer to the Brazilian mining market, contributing with its sustainable solutions for a high quality future.

This initiative also strengthens the partnership with Serpema distributor and the customer Ourinhos Mineração, where the event was held, demonstrating the company’s commitment to providing Brazilian customers with access to the most advanced technologies in the sector. During the last weeks, the presented products were demonstrated and tested by the customer, who shared positive feedback about the equipment´s performance.

About LiuGong

Founded in 1958, LiuGong brought the first modernized wheel loader to China in 1966, expanding to 30 different product lines since then. With 20 manufacturing facilities, over 17,000 employees, 5 R&D bases, as well as 17 regional parts centers, LiuGong remains at the forefront of technology, production and sourcing logistics, reinforcing its global strategy for total globalization, total solution and total intelligence. 

Present in Brazil since 2008, LiuGong started manufacturing equipment in the country in 2015, and has been growing in the Brazilian and Latin American market. This year, boosted by sales of the renowned Wheel Loaders 835H, 856H and key models of excavators such as the 922E and 915E, this reality tends to grow, as the brand continues to invest in complementing its product portfolio, launching models as of forklifts, AWP, mini excavators, mini wheel loaders, backhoe loaders mining trucks, in addition to opening new points of sales, parts and services across the country, structuring the factory in Mogi-Guaçu (SP) and strengthening of the body of professionals.

LiuGong, a heavy machinery company, joins forces with the dealer Morgillo Selva SAC in a successful partnership 

LiuGong has a new partner in Peru. The heavy machinery manufacturer joined forces with the dealer Morgillo Selva SAC, a national reference in the construction industry, having more than 10 years of a successful history. LiuGong’s products will be distributed all over the country, and the partner aims to focus on the construction market. 

Morgillo Selva SAC is currently the sales leader in San Martín region. It looks forward to delivering LiuGong’s products, since they are quality equipment globally recognized for its efficiency. The dealer approached LiuGong, which decided that working with a nationally recognized brand would boost the expansion plan of the Chinese company in Latin America. 

This partnership will allow Morgillo Selva SAC to deal complete equipment that meet the needs of Peruvian customers, increasingly more demanding in a competitive market. According to the partner, selling LiuGong’s products is an opportunity to reach more clients and offer great cost-benefit machinery to them. 

As stated by Igor de Leão, LiuGong Representative, the Chinese multinational is very satisfied and has good expectations of entering the Peruvian market alongside a reference company. LiuGong seeks to become even more acknowledged in Latin America, since the manufacturer have been expanding in the region. 

LiuGong considers that Morgillo Selva SAC has many strengths, such as a growth strategic vision and the willing to deliver the best products to the customers. Therefore, both companies will benefit from this partnership and increase their sales in the country. 

After a successful experience as the General Director of LiuGong Europe, Mr. Linjun Wang takes charge as the President of the Latin American branch, his objective being to implement a successful strategy. 

In early 2021, LiuGong Latin America received a massive reinforcement ahead of its regional operations. The Chinese multinational announced a new President, who will command LiuGong in South American countries. Mr. Linjun Wang comes from a successful experience at the European branch and aims to perform successful strategies in the new continent. He is an experienced manager who has built several cases of success with the brand. Therefore, the LiuGong LA team is motivated about the new President, which has already started helping the company to grow. 

In recent years, LiuGong has developed a growth strategy in Latin America, by closing strategic partnerships with recognized dealers in South America. This movement has positively contributed to an increase in sales in the region. Thanks to the arrival of Mr. Linjun Wang, LiuGong is expected to further grow within the South American territory and establish itself as one of the largest construction companies there.  

The new President is committed to implementing a policy focused on the needs of local customers. To this end, he proposes to continue drawing up expansion plans for LiuGong in South America, in addition to adapting the equipment to the demands of the local market. Mr. Linjun Wang acknowledges that the world is experiencing a troubled period due to the Covid-19 pandemic. However, he expects sales of the brand to stabilize this year. The leader also hopes that a new positive development cycle for LiuGong will be initiated with its partners in Brazil and neighboring countries. 

In 2021, LiuGong established itself as one of the world’s 15 largest companies in the heavy machinery sector. With the new growth strategies implemented by the current President in South America, the brand is expected to position itself among the TOP 10 in the coming years. LiuGong, therefore, feels prepared for this new moment of the company and is dedicated to producing even more advantageous equipment and experiences for its South American customers. 

LiuGong, a Chinese heavy machinery giant, establishes a successful partnership with Ecuadorian dealer 

The LiuGong brand has a new partner in Ecuador. The Chinese multinational, one of the greatest in the heavy machinery sector, joined forces with Mavesa. This Ecuadorian dealer has built a history of more than 89 years in the country, therefore it became an authority in the sector. 

Mavesa now leads the automotive market in Ecuador regarding sales, which will help LiuGong to grow. The dealer will be responsible for distributing the main products of the brand, such as Excavators, Mini Excavators, Backhoe Loaders, Wheel Loaders, Mini Loaders, Motor Graders and Cranes. The products will be strategically distributed over 27 locations in the country. 5 of those places are cities with high sales volume of heavy equipment: Guayaquil, Quito, Portoviejo, Machala and Cuenca. 

The partnership initiated because the dealer wanted to work with a global manufacturer of quality machinery. After some research, Mavesa concluded that LiuGong is the best company in this sector, having many years of history and great recognition in the market. Nowadays LiuGong is expanding its dealer network in Latin America. Sound partners, such as Mavesa, will help to deliver and even better service to the customers in South America, especially in Ecuador, where the sales will increase. 

“The LiuGong brand will benefit from a company with great history and recognition in the country. The Mavesa Group will offer a quality line of machines and contribute to the growth of our country”, informs Andres Santos Santos, Director of Machinery at Mavesa.  

Mavesa delivers efficient aftersales service, and LiuGong is all about that. The multinational appreciates maximum quality in all its development and sales processes. The aftersales support of the Ecuadorian dealer is present all over the country and serves all the customers with machinery maintenance, as well as clarifying doubts, they might have on using the equipment. 

Mavesa differentiates itself by focusing on the customers’ perception, i.e., by demonstrating they acquired a quality product that will efficiently meet their needs. Those are sound differentials of Mavesa in LiuGong’s point of view. The Chinese company is constantly searching for new dealers that share common values, in order to improve brand recognition in Latin America. 

According to Igor Lião, National Product & Sales Manager at LiuGong, the multinational is satisfied and optimistic about penetrating further in the Ecuadorian market at the side of a solid, experienced dealer. LiuGong expects to become homogenous across all the countries in the region, because this is important for the growth strategy of the manufacturer. 

The establishment of LiuGong in the Ecuadorean market allows Mavesa to deliver innovative products of a globally recognized brand. Thanks to the new partner and the satisfaction of the customers, the expectation is that LiuGong will become one of the top five in sales revenue in the country, an achievement that will add even more value to the heavy machinery giant worldwide. 

Chinese giant of the heavy machinery sector announces partnership with Colombian dealer 

LiuGong, one of the greatest heavy machinery manufacturers in the world, has recently closed a partnership with Maquitecno, a Colombian machinery dealer that has more than 19 years of experience and 4,500 customers. The new dealer is between the 5 biggest dealers in the heavy equipment market in Colombia. It aims to represent the LiuGong flag in the regional market and to contribute to the growth of the brand. 

This partnership was established because LiuGong aims to expand its dealer network in Latin America, as well as to increase sales, hence the importance of serving all the Colombian market. Maquitecno will officially represent the brand before the local customers. It will be responsible for selling machines and spare parts and offering technical support to all customers that buy them. 

LiuGong has chosen Maquitecno as its partner because this is a recognized company that brings a well-trained, skillful team, and has strategically distributed units across cities such as Medellín, Bogotá, Cali, Bucaramanga and Barranquilla. Besides, the Colombian dealer intends to expand its business, by creating new units in Ibaque and Yopal. 

Maquitecno delivers a quality aftersales service, and that is what interested the managers of LiuGong Latin America. The idea is to combine the quality of LiuGong machinery and the trust of Colombian people on Partequipos. The dealer is well known for its role in agriculture, mining, construction and industrial sectors. The new dealer will trade Excavators, Wheel Loaders, Rollers, Motor Graders and other LiuGong products.  

Igor de Lião, National Sales & Product Manager at LiuGong, is optimistic  and satisfied about the Latin American partnership: “In recent years, LiuGong has been developing an expansion plan in Latin America, with the goal of conquering the markets that exhibit greater sales potential and could help in growing the company. Colombia is one of those countries where LiuGong does want to be present. To be successful, we needed a strong and efficient partner, and Maquitecno is all about that”. 

The presence of the Chinese giant in the Colombian market is positive to the local customers, who now will have access to an innovative, globally recognized brand by the quality of its products and the efficiency in its customer technical support. Both companies are optimistic about the possibility of an increase in sales, which will further the establishment and recognition of LiuGong in Latin America. 

The Chinese multinational moves ahead of big players in the market and establishes itself as one of the most renowned brands in the Yellow Table ranking of construction industry 

Among heavy machinery manufacturers, LiuGong is the one that has grown the most in the last decade. With operations across 5 continents, the multinational celebrates now the 15th position in the Yellow Table’s annual, ranking by KHL magazine.. In the last year, the Chinese brand ranked 19th on the list and now, in the 2020 survey, it is already approaching the TOP 10, getting ahead of big players in the industry, such as CNH, Hyundai and Kobelco. This privileged result represents a major win for LiuGong, which, in recent years, has invested in an ambitious market expansion plan. 

According to the Yellow Table, Chinese companies were the only ones in the construction industry to experience a significant growth in 2020. Off-Highway Research states that China achieved a 14% increase in sales of heavy machinery equipment, while all other major markets suffered a decrease. This allowed LiuGong to establish itself among the fastest-growing companies in recent years and to occupy a privileged position in the rankings.  

In 2021, LiuGong’s global sales were $3.338 billion, according to the survey. This number represents a considerable change, compared to previous years, such as 2019, when the Chinese giant sold $2.765 billion. The multinational is referred to, in the annual ranking of Yellow Table, as one of the companies that has grown the most in the last 5 years, since the brand jumped from 31st position in 2017 to 15th in 2021. LiuGong expects those figures to continue to evolve in the coming years, as the brand’s new releases reach successful sales. 

In Latin America, LiuGong has also experienced massive growth. The brand has established partnerships with renowned dealers in South American countries, which accounts for the exponential increase in the multinational’s sales. LiuGong recently launched a new Wheel Loader model, the 848H Sugarcane. Designed exclusively for the sugar-alcohol market, LiuGong’s new launch has been an absolute success in the heavy machinery industry.  

All those good news mean that LiuGong is even more motivated to continue producing quality machinery and equipment that fully meet the needs of its customers, spread across 5 continents and more than 100 countries. The goal for next year is to reach – and maybe to surpass – top companies in the global construction market. 

Source: https://digimag.international-construction.com/magazine/reader/215133