The traditional fair in Paraná is recognized as one of the largest in Latin America.
Campinas/SP, February 2025 – Sarandi Tratores, LiuGong distributor in Paraná and the state of São Paulo, celebrated significant results during the 37th edition of Show Rural Coopavel. Held from February 10 to 14 in Cascavel (PR), the event brought together 600 exhibitors from various agribusiness sectors — ranging from animal trade (cattle, pigs, and sheep) and horticulture to crops and agricultural equipment. According to the organizers, Show Rural welcomed 407,094 visitors and generated R$ 7.05 billion in business.
At the Sarandi booth, which welcomed more than 2,500 visitors throughout the fair, various LiuGong equipment were showcased, including the 9027F and 9035E mini excavators, 365B and 395B skid steer loaders, 913E and 922E excavators, 848T and 835H wheel loaders, the 6612E compactor roller, as well as aerial work platforms and forklifts.
For LiuGong’s Senior Product and Marketing Manager, Diego Zolezi, Show Rural Coopavel is a strategic opportunity to strengthen relationships with customers in the region and promote LiuGong’s T Series wheel loaders—innovative and robust machines designed to serve various sectors. “We offer solutions that drive productivity in the field, and the excellent response from the public confirms the relevance of our brand in agribusiness,” emphasizes Zolezi.
According to Sarandi Tratores’ Commercial Director, Igor de Lião, participating in the event reinforces the company’s commitment to offering robust machines with comprehensive after-sales support. He highlights that, with its headquarters in Sarandi (PR) and branches in Cascavel (PR), Ribeirão Preto (SP), and Jundiaí (SP), the company is well-prepared to serve different regions. He adds that the volume of business generated and the networking established during the fair have already sparked interest in the next edition of Show Rural Coopavel.
About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. The main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio. Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.
Press Service
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272
