With the company since 2018, the executive previously held the position of
Director of Operations and Strategy.
LiuGong Brazil is pleased to announce the appointment of Hebert Francisco as its new Vice President. A seasoned professional in the equipment sector, Hebert has been with the company since 2018, previously serving as Director of Operations and Strategy. For the Brazilian subsidiary, this appointment represents an important step, bringing greater autonomy in local management and fostering closer relationships with customers and business partners.
The launch of more electric equipment, the expansion of the portfolio, and the multinational’s entry into new markets in the region, as well as the strengthening of the distributor network, are among the new Vice President’s priorities.
With over 25 years of experience in the Commercial, Marketing, Product, Quality, and After-Sales areas across various equipment manufacturers, Hebert has extensive expertise in global strategies and the development of regional strategies, effectively contributing to the company’s expected results. As Vice President, he will lead initiatives aimed at accelerating LiuGong’s growth in the national market.
About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015, manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. The main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc.
In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio. Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.
Press Service
MARKETING LIUGONG marketing@liugongla.com
ADRIANA ROMA adriana@haproposito.com.br +55 (19) 9 9816-6272
