Event in Mogi das Cruzes Highlights the Potential of the Rental Market in Brazil

Sarandi Tratores, LiuGong’s distributor in Paraná and São Paulo, will participate in the Immersion for Rental Companies event, taking place from March 17 to 19 at the Lake Paradise Resort in Mogi das Cruzes (SP). The event organizers expect to welcome over two thousand visitors, who will have access to a program focused on the continuous growth and expansion of the rental market in Brazil. The agenda includes lectures on people management with a results-oriented approach, effective communication strategies, a women’s panel featuring industry professionals, and a special presentation by former soccer player Cafu on “From the Field to Rental: Lessons in Proactivity and Excellence for Success.”

Sarandi’s focus at the event is to showcase the LS0607E electric platform. This is a scissor-type Mobile Elevated Work Platform with a working height of 7.8 meters and a lifting capacity of up to 230 kg. The equipment features an electric traction motor and an alternating current (AC) pump motor, maintenance-free AGM batteries, and a lithium-ion battery as standard, adding energy efficiency to operations. Safety and efficiency in working at height are ensured with basket warning lights, movement alarms, and low battery alerts.

During the event, Sarandi Tratores executives will be available to present the unique features of the LS0607E electric platform. Among them is the iLink telemetry system, which serves as LiuGong’s fleet management tool. Provided free of charge, this system helps optimize maintenance schedules and services, maximizing equipment uptime.

Accessible via mobile devices, the tool provides detailed reports on equipment performance. iLink offers a comprehensive real-time view of operations, allowing customers to make data-driven decisions and strategies to improve efficiency and productivity.

Sarandi Tratores’ commercial director, Igor de Lião, highlights the importance of showcasing the LS0607E at the event, emphasizing that the equipment exemplifies the company’s commitment to providing safe, sustainable solutions with complete after-sales support. “The LS0607E integrates advanced technologies for working at height, ensuring reliability and efficiency. During the Immersion for Rental Companies event, we will have the opportunity to present the unique features of this model in meeting market demands,” says Igor.

Emphasizing the significance of the Immersion for Rental Companies event, LiuGong’s Senior Product and Marketing Manager, Diego Zolezi, cites data from the Sobratema Study on the Brazilian Construction Equipment Market, which identifies rental, heavy construction, and agribusiness as key sectors in the machinery market. “In 2024, in terms of sales, the two segments with the highest market share – construction (42%) and rental (23%) – account for a combined 65%, indicating a positive scenario in which rental plays a leading role,” explains Zolezi.

About Sarandi Tratores

Founded in 1976, Sarandi Tratores is a recognized specialist in construction machinery and equipment. With headquarters in Sarandi (PR) and branches in Cascavel (PR), Ribeirão Preto (SP), and Jundiaí (SP), it serves the states of Paraná and São Paulo.

In these regions, the company operates as the official distributor of LiuGong, providing customer service, parts support, and complete construction equipment solutions.

About LiuGong

For over 65 years, LiuGong Machinery Corporation has been a leader in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved into one of the fastest-growing global construction equipment companies, offering a full line of intuitive machines designed for extreme service conditions. LiuGong provides growth opportunities for its employees, high-quality products and services for its customers, financial success for its investors, and support for the communities it serves.

The company’s journey began in 1958 with 500 workers arriving in the city of Liuzhou. Today, LiuGong is a global success story with more than 33 product lines, 20 global production facilities, 16,000 employees, and over 500 dealers supplying customers with the robust equipment needed to get any job done, anywhere—with local support.

About LiuGong Latin America

LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015, it has been manufacturing equipment in the country, expanding its presence in the Brazilian and Latin American markets.

LGLA’s business includes the sale and maintenance of construction machinery and attachments, financing solutions, customer training, technical consulting, and other services. Its main products include wheel loaders, motor graders, compactors, backhoe loaders, excavators, rigid dump trucks, and aerial work platforms.

Furthermore, LiuGong continues to enhance its factory infrastructure and training center in Mogi Guaçu, along with its commercial office in Campinas, both located in São Paulo state. This expansion strengthens its professional workforce and enhances its product portfolio.

Press Contact

LIUGONG MARKETING
📧 marketing@liugongla.com

ADRIANA ROMA
📧 adriana@haproposito.com.br
📞 +55 (19) 9 9816-6272

Campinas, March 11, 2025 – LiuGong, a leading manufacturer of heavy equipment, announces the arrival of Luis Fernando Godinho as its new Paving Manager. Born in Portugal and residing in Brazil since 1981, Godinho holds a degree in Mechanical Engineering from the Federal University of Espírito Santo, along with an MBA in Tax Management from ESUDA, in Recife (PE).

With a career that began in a paint factory, Godinho gained 10 years of experience in the forestry sector and has been working in the paving segment for the past 12 years. His hiring strengthens LiuGong’s strategy to enter the paving market, reinforcing the company’s commitment to providing complete, high-performance solutions for infrastructure and earthworks projects.

“The expectation of being part of LiuGong’s team is great. I want to contribute to the company by relying on my professional experience and seeking new projects that further strengthen the brand, building customer loyalty,” emphasizes Godinho.

LiuGong reinforces that the arrival of Luis Fernando Godinho is part of its portfolio expansion plan, which already serves various sectors, including construction, mining, and agribusiness. With the expertise of the new Paving Manager, the company aims to expand its presence in the segment by offering innovative products and services, along with specialized technical support.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
Was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. And the main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio.

Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press service

MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

The manufacturer will showcase robust solutions, such as the T-Series wheel loaders and the electric aerial platform, in partnership with Priori

Campinas, March 11, 2023 – LiuGong is among the exhibitors at Expodireto Cotrijal 2025, in Não-Me-Toque (RS), from March 10 to 14, 2025, showcasing robust machines for the agribusiness sector. The event, held since the year 2000, receives approximately 377,000 visitors from over 70 countries. This year, LiuGong will be located in the International Pavilion, on Avenue C, in partnership with Priori, the distributor in Rio Grande do Sul. The company will display equipment focused on the demands of the agribusiness and construction industries, including the 835T wheel loader, the 766A backhoe loader, the 9035 mini excavator, the 365 skid steer loader, a forklift, and the LA14JE electric articulated aerial platform.

According to Diego Zolezi, Senior Product and Marketing Manager at LiuGong, Expodireto Cotrijal provides an opportunity to strengthen relationships with customers in Rio Grande do Sul and showcase robust and versatile products such as the T-Series wheel loaders and the electric platform, ideal for serving various segments. “We offer solutions that boost productivity in the field, and the excellent response from the audience proves the relevance of our brand in the agribusiness sector,” highlights Zolezi.

LiuGong’s presence at the event is through Priori, a company specializing in the rental and sale of heavy equipment, known for providing personalized service and comprehensive solutions to customers. Priori is recognized in the state of Rio Grande do Sul for the quality of its after-sales services provided to customers.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. The main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio. Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press Service

MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

Campinas, February 27, 2025 – LiuGong announces the promotion of Mateus Rodrigues to the position of Senior Mining Manager. The professional is already based in Belo Horizonte (MG), strengthening the company’s presence in one of the main mining hubs in Brazil.

With more than 10 years of experience in the mining market and a background at major mining companies, Mateus is a mechanical engineer graduated from UFOP and also holds a specialization in Management from Fundação Dom Cabral. Since July 2024, he has been leading LiuGong’s mining segment, combining his technical and commercial expertise to serve the mining market.

“We aim to build long-term partnerships, driving the market through innovation, reliability, and operational excellence of our equipment,” he comments. According to him, in Belo Horizonte, the work will be guided by providing complete solutions, specialized consulting, and after-sales support, helping clients increase productivity, reduce costs, and adapt to the growing demands for environmentally responsible practices.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America LiuGong Latin America (LGLA)
Was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. And the main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio.

Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press service
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

The traditional fair in Paraná is recognized as one of the largest in Latin America.

Campinas/SP, February 2025 – Sarandi Tratores, LiuGong distributor in Paraná and the state of São Paulo, celebrated significant results during the 37th edition of Show Rural Coopavel. Held from February 10 to 14 in Cascavel (PR), the event brought together 600 exhibitors from various agribusiness sectors — ranging from animal trade (cattle, pigs, and sheep) and horticulture to crops and agricultural equipment. According to the organizers, Show Rural welcomed 407,094 visitors and generated R$ 7.05 billion in business.

At the Sarandi booth, which welcomed more than 2,500 visitors throughout the fair, various LiuGong equipment were showcased, including the 9027F and 9035E mini excavators, 365B and 395B skid steer loaders, 913E and 922E excavators, 848T and 835H wheel loaders, the 6612E compactor roller, as well as aerial work platforms and forklifts.

For LiuGong’s Senior Product and Marketing Manager, Diego Zolezi, Show Rural Coopavel is a strategic opportunity to strengthen relationships with customers in the region and promote LiuGong’s T Series wheel loaders—innovative and robust machines designed to serve various sectors. “We offer solutions that drive productivity in the field, and the excellent response from the public confirms the relevance of our brand in agribusiness,” emphasizes Zolezi.

According to Sarandi Tratores’ Commercial Director, Igor de Lião, participating in the event reinforces the company’s commitment to offering robust machines with comprehensive after-sales support. He highlights that, with its headquarters in Sarandi (PR) and branches in Cascavel (PR), Ribeirão Preto (SP), and Jundiaí (SP), the company is well-prepared to serve different regions. He adds that the volume of business generated and the networking established during the fair have already sparked interest in the next edition of Show Rural Coopavel.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. The main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio. Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press Service
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

Rodonordeste, LiuGong’s distributor in the state of Bahia, participated for the second time in Agro Rosário.

Held from February 20 to 22, 2025, in Rosário/Correntina (BA), the event has been taking place since 2013 with the aim of bringing information and technological advancements to agribusiness professionals in the region.

In the 2025 edition, the traditional fair focused on the dissemination of technologies and innovations in the production chain of Western Bahia surpassed the number of visitors from the previous year, bringing together more than 17,000 participants and 160 exhibitors.

Located at booth 08-B, Rodonordeste showcased three LiuGong machines to the public: the 835T and 838T wheel loaders, as well as the 922E excavator. These machines stand out for their robustness in construction, mining, and agriculture operations.

Founded on September 5, 2016, Rodonordeste Serviços e Manutenção Ltda is headquartered in Simões Filho (BA) and has branches in Feira de Santana (BA), Luís Eduardo Magalhães (BA), and Vitória da Conquista (BA). The company represents leading brands in replacement parts and maintenance services for trucks, as well as major names in the yellow-line equipment segment.

Participation in Agro Rosário 2025 reinforces Rodonordeste’s position as a LiuGong distributor, contributing to the region’s development through the supply of modern equipment and high-quality services.

“Agro Rosário is a showcase for us to present our technologies and our distributor’s after-sales services in the region. The partnership with Rodonordeste reinforces our commitment to improving customers’ productivity with our solutions,” says Diego Zolezi, LiuGong’s Senior Product and Marketing Manager.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America LiuGong Latin America (LGLA)
Was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. And the main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio.

Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press service
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

With the company since 2018, the executive previously held the position of
Director of Operations and Strategy.

LiuGong Brazil is pleased to announce the appointment of Hebert Francisco as its new Vice President. A seasoned professional in the equipment sector, Hebert has been with the company since 2018, previously serving as Director of Operations and Strategy. For the Brazilian subsidiary, this appointment represents an important step, bringing greater autonomy in local management and fostering closer relationships with customers and business partners.

The launch of more electric equipment, the expansion of the portfolio, and the multinational’s entry into new markets in the region, as well as the strengthening of the distributor network, are among the new Vice President’s priorities.

With over 25 years of experience in the Commercial, Marketing, Product, Quality, and After-Sales areas across various equipment manufacturers, Hebert has extensive expertise in global strategies and the development of regional strategies, effectively contributing to the company’s expected results. As Vice President, he will lead initiatives aimed at accelerating LiuGong’s growth in the national market.

About LiuGong

For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America

LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015, manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. The main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc.

In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio. Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press Service

MARKETING LIUGONG marketing@liugongla.com

ADRIANA ROMA adriana@haproposito.com.br +55 (19) 9 9816-6272

New structure includes a fully equipped workshop, boiler shop, and area for washing machines and components

Campinas, December 2024 – Serpema Machines, Parts, and Services, LiuGong’s distributor in Mato Grosso do Sul, will reopen its headquarters in Campo Grande on December 12. The new facility solidifies the company’s position as a reference for servicing the agricultural, mining, and paving sectors in the region. The event will be attended by LiuGong Latin America President Linjun Wang, along with customers and partners who will have the opportunity to explore the space and see the highlights of LiuGong’s 835H, 848H, 838T wheel loaders, 913E and 915E excavators, and 6612E compactor roller on display.

“The reopening of Serpema’s headquarters in December marks a strategic moment for the company to start 2025 with a stronger structure to meet the positive business outlook for next year. Our brand is growing in Mato Grosso and Mato Grosso do Sul, thanks to Serpema’s support and alignment with our corporate values,” says Diego Zolezi, Senior Product and Marketing Manager at LiuGong.

The new Serpema facility, which was recently leased, has undergone extensive renovations to serve customers across the entire state. Located on a spacious 10,000 m² plot with a 2,000 m² building, the new headquarters features infrastructure capable of handling large equipment. The facility includes a fully equipped workshop, boiler shop, and an engine and transmission assembly room. A covered bay with a reinforced 30 cm concrete floor has been designed to support equipment up to 90 tons, such as excavators and wheel loaders.

The space also includes a testing area of more than 1,000 m² and a parts inventory valued at R$ 2.6 million. Serpema’s infrastructure is designed with environmental considerations in mind. In the machine and component washing area, water is sourced from rainwater harvesting, stored in 30,000-liter tanks, and features an oil decantation system for proper waste disposal. Additionally, there is a room equipped to obtain Cummins certification in 2025, reinforcing the company’s commitment to high-quality technical support.

According to Serpema Director Claudio Soler, the new space was designed to be a full-service machinery dealership, focusing not only on construction equipment but also on mining machinery, which will be the company’s main focus in 2025. “My father was a heavy machinery mechanic, and I used to follow him during school vacations. This passion has been in the blood for more than half a century. Today, with the dedicated work of our team and our partnership with LiuGong, we are improving our market share and consolidating our leadership in wheel loader and excavator sales.”

Currently, Serpema employs 33 professionals, and the new headquarters will provide opportunities to expand the team and offer even more specialized services. Founded in 2002 to complement the operations of Soman, a traditional company in the sector founded in 1995, Serpema has evolved from a maintenance provider to a distributor for major heavy equipment manufacturers. The company has achieved a 65% market share in the South Mato Grosso region.

Address:
Serpema Machines, Parts, and Services
Avenida Gury Marques, 4003, Cidade Morena, Campo Grande (MS)

About LiuGong

For over 65 years, LiuGong Machinery Corporation has been a leader in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved into one of the world’s fastest-growing global construction equipment companies, offering a complete range of intuitive, extreme-service machines for construction equipment owners who are constantly challenged to do more with less. LiuGong provides opportunities for its employees, quality products and services for its customers, financial success for its investors, and support for communities in the regions it serves. The company started with 500 workers in Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global manufacturing facilities, 16,000 employees, and more than 500 dealers offering robust equipment to help customers get the job done, anywhere, with local support.

About LiuGong Latin America

LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015, the company has been manufacturing equipment in Brazil and has been growing in both the Brazilian and Latin American markets. The business covers the sale and maintenance of construction machinery equipment and accessories, financing solutions, customer training, technical consulting, and more. The main products include wheel loaders, motor graders, compactor rollers, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. Additionally, LiuGong continues to expand the structure of its factory and training center in Mogi Guaçu, as well as its commercial office in Campinas, both located in São Paulo state, strengthening its professional workforce and product portfolio.

Press Contact

LIUGONG MARKETING
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

Competition in Mogi Guaçu will determine representatives for Latin America.

On September 18 and 19, 2024, LiuGong will host the Technical Skills Championship in the city of Mogi Guaçu (SP). This event, which has become a tradition on the company’s calendar, aims to select the team that will represent LGLA in the global competition taking place in November 2024 in China.

The Brazilian selection will feature specialists from LiuGong distributors and customers, who will face a series of practical and theoretical challenges. A total of 18 technicians from distributors and 7 technicians from customers will compete in Mogi Guaçu, showcasing their skills in handling and maintaining various LiuGong equipment.

Competition Dynamics

The championship will be divided into two main phases: a theoretical test and a practical test. In the practical portion, participants will face challenges that involve troubleshooting machinery, technical delivery, and equipment pre-inspection, simulating real-life work scenarios. Participants will have defined times for each task, with three hours allocated for the more complex challenges and one hour for the simpler ones. Practical tests will be conducted on equipment such as graders, trucks, wheel loaders, hydraulic excavators, bulldozers, skid steer loaders, mini hydraulic excavators, and backhoe loaders.

Diego Zolezi, LiuGong’s Senior Product and Marketing Manager, notes that this initiative is rooted in the value placed on knowledge, which is the main tool for customer service in the company’s culture. “By promoting this competition, LiuGong aims to recognize technical professionals and foster experience-sharing among them. It’s an opportunity to break the routine and interact with colleagues from other distributors and customers to learn together,” Zolezi states.

The top three technicians from the Mogi Guaçu selection will form the team representing LGLA in the Global Technical Skills Championship, which will be held in China in November 2024. The team will consist of one distributor technician, one customer technician, and one internal employee from LiuGong Latin America.

Additionally, the top five competitors from the Latin America competition will receive awards, highlighting recognition for the high technical level of the participants. In China, the competition will involve participants from various LiuGong subsidiaries around the world, with the top three teams receiving cash prizes and trophies. In the 2023 edition, two teams from LiuGong Latin America secured first and second places in the competition.

About LiuGong

For over 65 years, LiuGong Machinery Corporation has been a leader in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved into one of the fastest-growing global construction equipment companies, offering a complete line of intuitive machines for extreme service to construction equipment owners consistently challenged to do more with less. LiuGong provides opportunities for its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves. The company started with 500 workers arriving in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers providing customers with the robust equipment they need to get any job done, anywhere—supported locally.

About LiuGong Latin America

LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015, LiuGong has been manufacturing equipment in the country and has been growing in the Brazilian and Latin American markets. The business encompasses the sale and maintenance of construction equipment and accessories, financing solutions, customer training, technical consulting, and more. Key products include wheel loaders, excavators, graders, compactors, backhoe loaders, rigid trucks, aerial work platforms, and more. Additionally, LiuGong continues to develop its factory and training center located in Mogi Guaçu, along with a commercial office in Campinas, both in the state of São Paulo, strengthening its professional workforce and enhancing its product portfolio.

Press Relations

MARKETING LIUGONG
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

The distributor serves the manufacturer with the support of a branch in Pará and two in Maranhão

The manufacturer LiuGong expanded its equipment portfolio in Brazil with the launch of the 848T wheel loader. The launch coincided with the inauguration of the headquarters of the distributor Tracsul Equipamentos, held on June 27. The new structure, located in Ananindeua (PA), reinforces the work carried out by the units of Xinguara (PA), Imperatriz (MA) and São Luís (MA).

Tracsul Equipamentos began its operation in 2013, with the leasing of heavy machinery in São Félix do Xingu (PA). In 2015, the company started providing parts and maintenance services for heavy equipment in other states of Brazil. Investments continued to accompany the company’s growth, until, in 2019, partners Fabio Freitas and Davy Xavier decided to work with the sale of equipment, and LiuGong was one of the partner brands in this new stage.

“The new partnerships have been decisive for our success in the commercialization of machines. As we already offered field service to other rental companies and to customers who had their own equipment, we had all the resources to provide this service when we became LiuGong distributors”, recall the partners, Fábio Freitas and Davy Xavier.

They add that, since its founding, the company had an administrative office to manage the three units. To meet the growth plan for the coming years, the partners decided to structure a headquarters in Ananindeua (PA), in an area of 8 thousand m². The new space, as well as the branches, has a stock of parts, a specialized technical team, field service vehicles and its own workshops.

LiuGong’s product manager, Diego Zolezi, emphasizes the importance of the partnership with Tracsul. “We chose to launch the 848T together with the inauguration of the headquarters to honor the expansion of our partner and provide event attendees with the opportunity to check out the novelty up close,” explained Zolezi. He adds that the 838T, the first wheel loader in the T series, was presented at the M&T Expo, held in São Paulo, in April.

“In Brazil, the launch of the 848T expands the line of wheel loaders with greater operating weight, power and load capacity,” says Zolezi. Among the 848T’s differentials are the Cummins QSB7 engine and the ZF automatic transmission.

The 848T is equipped with an electro-hydraulic joystick for increased sensitivity during operation. The fully hydraulic disc brake system is oil-bathed, reducing wear and heating hazards during operation. For the operator, the T line has a ROPS (Roll-Over Protective Structure) and FOPS (Falling Object Protective Structure) certified cab, as well as air conditioning with hot and cold temperature control.

During the inauguration of Tracsul’s headquarters, the participants of the event also had the opportunity to get to know the 856H-E electric loader. This model is equipped with a lithium battery pack manufactured by Contemporary Amperex Technology Co. Limited (CATL), Lithium Iron Phosphate (LFP – Lithium Iron Phosphate), which provides 350 kWh of energy storage and fast recharging in just 1.5 hours, depending on the conditions of the electrical installation, in addition to enabling up to 10 hours of work. The 856H-E wheel loader has an operating weight of 19,971 kg and a 3.5 m³ bucket, with a load capacity of up to 5,800 kg.

Tracsul Equipamentos Ltda
Rodovia BR316, nº 1/km02, Atalaia
Ananindeua (PA)

About LiuGong
For more than 65 years, LiuGong Machinery Corporation has been a benchmark in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing global construction equipment companies in the world, offering a full line of intuitive extreme duty machines for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to communities in the regions it serves. The company started with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with more than 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers providing customers with the rugged equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a whollyowned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of construction machinery equipment and accessories, financing solutions, customer training, technical consulting, and other scopes. And the main products include wheel loaders, excavators, motor graders, road rollers, backhoe loaders, bulldozers, rigid trucks, aerial work platforms etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio.

Press Relations

MARKETING LIUGONG
marketing@liugongla.com

ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272