New hires strengthen key areas to support the company’s growth

Campinas (SP), January 2026 – LiuGong Latin America announces the
appointment of new executives to its structure in Brazil, in a move that reflects
the company’s ongoing evolution in the country. The new hires strengthen the
company’s management capabilities and lay the groundwork to support growth,
with direct impacts on internal process efficiency, support for the distributor
network, and customer relationships.
Among the highlights of the new leadership team is the arrival of Luciano Rocha,
who takes on the role of Sales and Product Director. With more than 25 years
of experience across the capital goods, construction, mining, and agribusiness
sectors, the executive has built a solid career at global companies such as
Komatsu, Volvo Construction Equipment, and Armac. He will report directly to
Hebert Francisco, Vice President of LiuGong Brazil, with the mission of
accelerating the company’s expansion, strengthening the distributor network,
and expanding the solutions portfolio in the Brazilian market.
“We are strengthening a senior management team that is prepared to sustain
LiuGong’s growth in Brazil in a consistent manner. The new leaders bring
strategic vision, deep market knowledge, and strong execution capabilities,
aligned with our commitment to customers, distributors, and partners,” says
Hebert Francisco, Vice President of LiuGong Brazil.
Another significant move is the appointment of Chrystian Garcia as Head of
Sales, Marketing, and Network Development. With more than 20 years of
experience in the heavy equipment market, the executive has worked at
companies such as Armac, Komatsu, and Sotreq, bringing strategic experience
across business development, sales, communication, and marketing.
In the after-sales area, LiuGong announces the appointment of Guilherme
Godoy as Head of After-Sales, reporting directly to the company’s Vice
President. With 28 years of experience in the construction equipment segment,
Guilherme has built his career at companies such as Volvo Construction
Equipment and JCB, bringing strong technical, operational, and management
expertise.
Completing the package of strategic reinforcements, Alessandro Boncompagno
takes on the role of Senior Manager of Supply Chain, Purchasing, and Planning.
The executive brings extensive experience in global projects and strategic
supply chain initiatives, with an integrated approach to process management
and leadership of multicultural teams.
These leadership moves are part of a structured plan by LiuGong to sustain the
brand’s expansion in Brazil. Strengthening the leadership team enhances
commercial operations and the after-sales structure, while also laying the
foundation for portfolio expansion and entry into new markets, such as paving.
“We continue to invest in people because we believe that a strong operation
starts with leadership. This team joins us to add value and to sustain the trust
that the Brazilian market places in LiuGong,” concludes Hebert Francisco.

About LiuGong
LiuGong Machinery Corporation is a leading company in the construction
equipment manufacturing industry in China. Since building its first wheel loader
in 1966, LiuGong has evolved to become one of the fastest-growing global
construction equipment companies, offering a full line of intuitive, heavy-duty
machines for owners who are constantly challenged to do more with less.
LiuGong provides opportunities for its employees, high-quality products and
services for its customers, financial success for its investors, and support for
the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in
1958.

Today, LiuGong is a global success story with over 33 product lines, 20
manufacturing facilities worldwide, 16.000 employees, and more than 500
dealers providing customers with the robust equipment they need to get any
job done, anywhere. All with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a
whollyowned subsidiary of the LiuGong Group. Manufacturing equipment in the
country since 2015, LiuGong has been expanding in the Brazilian and Latin
American markets. The business covers the sale and maintenance of
equipment and attachments for construction machines, financing solutions,
customer training, technical consulting, and other services.
LiuGong’s portfolio includes wheel loaders, motor graders, compaction rollers,
backhoe loaders, excavators, rigid trucks, and aerial work platforms, among
other equipment. The company has been increasing its presence in Brazil with
investments in its factory infrastructure and training centers in Mogi Guaçu (SP),
as well as its commercial office in Campinas (SP). In 2025, it strengthened its
presence in the mining sector with the opening of an office in Belo Horizonte
(MG), reinforcing its professional team and expanding the qualification of its
product portfolio.

Press Contact
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272