The company-sponsored program brought free activities to Mogi Guaçu and
Campinas and included a Family Day for employees and their families
With a commitment to expanding access to culture and fostering integration
among people, families, and public spaces, LiuGong concluded its participation
in the itinerant Parklet Móvel project with a series of activities that strengthened
the company’s connection with its employees and with the communities of Mogi
Guaçu and Campinas (SP). The installation was located at Parque Portugal
(Taquaral) from October 22 to November 4, welcoming visitors of all ages for
cultural workshops, educational activities, and artistic performances.
In addition to sponsoring the project, made possible through the Rouanet Law,
LiuGong dedicated part of the program to a special moment for its team: Family
Day, during which employees and their families took part in art workshops and
cultural experiences in a welcoming environment integrated with nature.
Family Day: culture as a meeting point
Family Day was designed to promote interaction, well-being, and stronger
bonds between families and the company, reinforcing the importance of human
connections in the corporate environment. During the event, children, young
people, and adults engaged in artistic activities led by the project’s educators,
participated in group dynamics, and enjoyed the Parklet Móvel as a space for
socializing and creativity.
According to Hebert Francisco, Vice President of LiuGong Latin America,
initiatives like this help strengthen the company’s purpose of caring for people
and the communities in which it operates:
“For us, building machines is just as important as building relationships. Being
close to the community and creating meaningful experiences for our employees
and their families reinforces what we believe: strong companies are built by
engaged people who feel connected to and proud of where they work. The
Parklet Móvel symbolizes exactly that — a space of connection, culture, and
belonging.”
Parklet Móvel
Developed by Soul Urbanismo, the Parklet Móvel functions as a sustainable
itinerant plaza, equipped with benches, self-irrigating planters with rainwater
harvesting, power outlets, LED lighting powered by solar energy, and air pumps
for bicycles. Its air-suspension system adjusts the trailer to sidewalk level,
ensuring accessibility and safety for all visitors.
During its stay at Parque Portugal, the project welcomed diverse audiences —
children, young people, seniors, families, and cyclists — establishing itself as a
hub of interaction and culture in Taquaral.
By sponsoring initiatives such as the Parklet Móvel, LiuGong reinforces its
commitment to the democratization of culture, to community development, and
to offering experiences that promote learning, exchange, and citizenship.
The Parklet Móvel is carried out by Soul Urbanismo and the City of Campinas,
with sponsorship from LiuGong through the Federal Law for Cultural Incentives
(Lei Rouanet).
About LiuGong
LiuGong Machinery Corporation is a leading company in the construction
equipment manufacturing industry in China. Since building its first wheel loader
in 1966, LiuGong has evolved to become one of the fastest-growing global
construction equipment companies, offering a full line of intuitive, heavy-duty
machines for owners who are constantly challenged to do more with less.
LiuGong provides opportunities for its employees, high-quality products and
services for its customers, financial success for its investors, and support for
the communities in the regions it serves. The company began with the arrival
of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global
success story with over 33 product lines, 20 manufacturing facilities worldwide,
16,000 employees, and more than 500 dealers providing customers with the
robust equipment they need to get any job done, anywhere. All with local
support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a
whollyowned subsidiary of the LiuGong Group. Manufacturing equipment in the
country since 2015, LiuGong has been expanding in the Brazilian and Latin
American markets. The business covers the sale and maintenance of
equipment and attachments for construction machines, financing solutions,
customer training, technical consulting, and other services.
LiuGong’s portfolio includes wheel loaders, motor graders, compaction rollers,
backhoe loaders, excavators, rigid trucks, and aerial work platforms, among
other equipment. The company has been increasing its presence in Brazil with
investments in its factory infrastructure and training centers in Mogi Guaçu (SP),
as well as its commercial office in Campinas (SP). In 2025, it strengthened its
presence in the mining sector with the opening of an office in Belo Horizonte
(MG), reinforcing its professional team and expanding the qualification of its
product portfolio.
Press Contact
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272
