The event brought together and reinforced the importance of innovation and sustainability in Brazilian mining.
Campinas (SP), November 2025 – LiuGong successfully concluded its first participation at Exposibram, one of the largest mining events in Latin America, held from October 28 to 30 at the Salvador Convention Center (BA). The international business fair featured more than 400 booths, 2,600 congress participants, and 3,500 hours of technical and scientific activities, attracting professionals, business leaders, and 4,000 students and young people who took part in training activities and guided tours.
At booth AE12b, LiuGong presented the launch of the 870HE electric wheel loader, a highlight among the equipment showcased at the event. The model, equipped with a 423 kWh LFP battery, an operating weight of 24.2 tons, and a 4.7 m³ bucket, drew the attention of mining companies, service providers, and visitors interested in zero-emission solutions and high energy efficiency.
According to Mateus Rodrigues, Head of Mining and Key Accounts at LiuGong, the company’s debut exceeded expectations. He highlighted the high volume of visitors and the strong interest in electric solutions. “The audience impressed our entire team. We welcomed representatives from mining companies and service providers, all showing great interest in our products, especially the 870HE, which is already operating in São Paulo and will soon begin a demonstration tour in other regions of the country. We achieved our goal of increasing brand recognition and opening new business opportunities, bringing LiuGong even closer to this market, which is extremely important for our business,” says Mateus..
LiuGong Latin America Vice President, Hebert Francisco, says that the company’s debut at Exposibram reflects a moment of brand consolidation in Brazil and the strengthening of its presence in the mining sector. “Participating in Exposibram was an important step in bringing LiuGong even closer to the major players in the industry. The event reinforced the power of innovation and the ongoing dialogue about sustainability in Brazilian mining, topics that are at the core of our global strategy. The public’s response to the 870HE shows that we are on the right path, delivering robust, efficient machines with a lower environmental impact,” he states.
Hebert adds that throughout 2025, LiuGong has been expanding its presence in the segment with new equipment launched earlier in the year, such as the 886T wheel loader and the DW105A off-highway truck, as well as the opening of the mining office in Belo Horizonte (MG), which strengthens the technical and commercial support dedicated to the sector. “We are building a solid foundation for growth, combining technological innovation, excellent after-sales service, and close relationships with our customers,” he concludes.
Reinforcing the brand’s commitment to sustainability and social responsibility, the materials used in assembling LiuGong’s booth at Exposibram will be repurposed to build dog houses, which will be donated to organizations in the Salvador region. The initiative is part of the company’s ESG efforts to expand the positive impact of its operations.
About LiuGong
LiuGong Machinery Corporation is a leading company in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest-growing global construction equipment companies, offering a full line of intuitive, heavy-duty machines for owners who are constantly challenged to do more with less. LiuGong provides opportunities for its employees, high-quality products and services for its customers, financial success for its investors, and support for the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 manufacturing facilities worldwide, 16,000 employees, and more than 500 dealers providing customers with the robust equipment they need to get any job done, anywhere. All with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Manufacturing equipment in the country since 2015, LiuGong has been expanding in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and attachments for construction machines, financing solutions, customer training, technical consulting, and other services.
LiuGong’s portfolio includes wheel loaders, motor graders, compaction rollers, backhoe loaders, excavators, rigid trucks, and aerial work platforms, among other equipment. The company has been increasing its presence in Brazil with investments in its factory infrastructure and training centers in Mogi Guaçu (SP), as well as its commercial office in Campinas (SP). In 2025, it strengthened its presence in the mining sector with the opening of an office in Belo Horizonte (MG), reinforcing its professional team and expanding the qualification of its product portfolio.
Press Contact
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272
