The Chinese manufacturer presents a complete portfolio of heavy machinery in partnership with distributor Priori
Campinas, September 4, 2025 – LiuGong, a global manufacturer of equipment for construction, agribusiness, industry, and mining, is participating in the 48th Expointer, which takes place from August 30 to September 7 at the Assis Brasil Exhibition Park in Esteio (RS), Brazil. In partnership with distributor Priori Máquinas, the brand will occupy a 1,388 m² booth at QA3 LT 05, showcasing a complete portfolio of solutions for the main sectors of the economy.
The manufacturer’s highlight at Expointer will be the first presentation in Southern Brazil of the electric wheel loader 856HE, a machine designed to combine robustness, efficiency, and cutting-edge technology, enhancing LiuGong’s competitiveness in the Brazilian market. Launched in the first half of 2025, the model arrives at the fair in Rio Grande do Sul to meet the region’s demands.
On September 3, LiuGong’s Global Vice President, Mr. Li Dongchun, and the company’s President in Latin America, Mr. Linjun Wang, attended Expointer and reinforced their institutional support for the regional launch of the 856HE.
In addition to the launch, LiuGong is showcasing excavators, bulldozers, backhoe loaders, motor graders, rollers, aerial work platforms, and forklifts at the fair. According to the company’s Vice President, Hebert Francisco, participating in Expointer reinforces LiuGong’s growth strategy in Brazil, with a focus on innovation, close relationships with customers, and presence in the country’s main production hubs.
“Expointer is a strategic showcase for the sectors that are fundamental to Brazil’s development. LiuGong is growing consistently in the national market, and the launch of the 856HE is part of our strategy to be increasingly close to our customers, offering solutions that enhance the productivity and profitability of their operations,” says Hebert Francisco, Vice President of LiuGong Latin America.
At the booth, visitors will also have access to after-sales solutions such as LiuGong Care, as well as the consortium program and iLink, a telematics system that connects customers to real-time performance and maintenance information for their fleet. Technical support and the availability of genuine parts will also be highlighted, reinforcing the brand’s commitment to the lifecycle of its solutions. In addition to Priori, LiuGong works with other distributors across Brazil, ensuring nationwide coverage.
About a LiuGong
LiuGong Machinery Corporation is a leading company in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest-growing global construction equipment companies, offering a full line of intuitive, heavy-duty machines for owners who are constantly challenged to do more with less. LiuGong provides opportunities for its employees, high-quality products and services for its customers, financial success for its investors, and support for the communities in the regions it serves.
The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 manufacturing facilities worldwide, 16,000 employees, and more than 500 dealers providing customers with the robust equipment they need to get any job done, anywhere. All with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Manufacturing equipment in the country since 2015, LiuGong has been expanding in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and attachments for construction machines, financing solutions, customer training, technical consulting, and other services.
LiuGong’s portfolio includes wheel loaders, motor graders, compaction rollers, backhoe loaders, excavators, rigid trucks, and aerial work platforms, among other equipment. The company has been increasing its presence in Brazil with investments in its factory infrastructure and training centers in Mogi Guaçu (SP), as well as its commercial office in Campinas (SP). In 2025, it strengthened its presence in the mining sector with the opening of an office in Belo Horizonte (MG), reinforcing its professional team and expanding the qualification of its product portfolio.
Press Contact
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272