During the five-day event, the company’s booth welcomed clients and visitors
eager to explore the latest product launches
Campinas, May 5, 2025 – LiuGong’s participation in the 30th edition of
Agrishow marked the most successful in the company’s history in Brazil.
Attending Latin America’s largest agricultural technology trade fair for the third
time, the heavy equipment manufacturer showcased fourteen new products —
including the spotlight electric wheel loader 856H-E Sugar Cane — and
concluded the event with a 90% increase in sales compared to 2024, more than
doubling its original goal of 40%.
“This Agrishow will be a milestone in our journey,” said Hebert Francisco, Vice
President of LiuGong Brazil. “The public embraced our electric solutions for
agribusiness: the 856H-E Sugar Cane loader, the T-series loaders, electric mini
excavators, zero-emission aerial platforms and forklifts, as well as wheeled
excavators and other diesel-powered equipment. We welcomed returning
customers from previous editions who shared positive results and expanded
their fleets, and we opened doors with new partners eager to co-create
technology with us. It was a leap not only in sales but in the definitive market
acceptance of our products,” he celebrated.
LiuGong’s electrification strategy is aligned with the company’s global
positioning, which aims to expand sustainable and autonomous equipment
solutions by 2030, supported by specialized technical assistance. “Brazilian
agribusiness needs innovation and committed partners. We are ready for this
challenge and will intensify our investments in research and development to
deliver, side by side with our clients, machines tailored to the demands of the
field,” Hebert emphasized.
Highlight: Sugarcane Equipment
Designed for sugar and ethanol plants, the 856H-E Sugar Cane electric wheel
loader features a 350 kWh CATL battery, which can be recharged in one hour
and twenty minutes. It maintains a 5,800 kg load capacity and includes an
enlarged nine-cubic-meter bucket, ensuring lower operating costs and zero
carbon emissions — all without compromising productivity.
Expanded Portfolio for Biomass and Internal Logistics
LiuGong also brought to the show the new 848T Sugar Cane loader, optimized
for light materials such as sugarcane bagasse, wood chips, and biomass, in
addition to mini excavators — the electric 9027FE and diesel-powered 906F —
the 918F hydraulic excavator, W915E wheeled excavator, forklifts ranging from
2.5 to 3.5 tons in electric and combustion versions, and lithium-ion batterypowered articulated and scissor lift platforms.
iLink Telemetry System
Embedded technology was also on LiuGong’s agenda at Agrishow 2025.
Known as iLink, the telemetry system is fully integrated with equipment and
fleet management operations, significantly enhancing customer support.
Visitors to LiuGong’s booth were able to see firsthand the system’s potential in
managing field operations. It brought significant improvements in maintenance
scheduling and reduced mean time to repair (MTTR), with proactive alerts for
upcoming service intervals. Integration with the company’s network of 12
dealers across Brazil enables real-time monitoring of machines in need of
assistance, streamlining the service process.
Strengthened Presence and Relationships
Throughout the five-day event, LiuGong welcomed a constant flow of visitors to
booth H15A, eager to explore the electric innovations and share field
experiences. Customers who had purchased machines in 2023 and 2024
returned to report positive performance and close new deals, showing that the
market is maturing toward low-impact environmental solutions.
With the success of Agrishow 2025, LiuGong reaffirms its commitment to
accelerating the energy transition in agribusiness and expanding after-sales
support, including specialized maintenance and technical training. “It is clear
that innovation, sustainability, and partnership go hand in hand. The response
we received at the show motivates us to invest even more to achieve new levels
of efficiency and profitability for our customers,” concluded Hebert Francisco.
About LiuGong
LiuGong Machinery Corporation is a leading construction equipment
manufacturer in China. Since building its first wheel loader in 1966, LiuGong
has grown into one of the fastest-growing global construction equipment
companies, offering a full line of intuitive machines built for extreme duty,
serving owners who are constantly challenged to do more with less. LiuGong
provides opportunities for its employees, high-quality products and services to
its customers, financial success to its investors, and support to the communities
it serves.
The company began with 500 workers arriving in the city of Liuzhou in 1958.
Today, LiuGong is a global success story with more than 33 product lines, 20
global manufacturing facilities, 16,000 employees, and over 500 dealers
offering customers the robust equipment they need to get any job done —
anywhere — with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly
owned subsidiary of the LiuGong Group. Since beginning local manufacturing
in 2015, LiuGong has continued to grow in both the Brazilian and Latin
American markets. Its operations include equipment and attachment sales and
service, financing solutions, customer training, technical consulting, and more.
Key products include wheel loaders, motor graders, compactors, backhoe
loaders, excavators, rigid trucks, and aerial work platforms. LiuGong continues
to develop its factory infrastructure and training centers located in Mogi Guaçu
and its commercial office in Campinas, both in São Paulo state, strengthening
its team and enhancing its product portfolio.
Press Relations
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272