Event in Mogi das Cruzes Highlights the Potential of the Rental Market in Brazil
Sarandi Tratores, LiuGong’s distributor in Paraná and São Paulo, will participate in the Immersion for Rental Companies event, taking place from March 17 to 19 at the Lake Paradise Resort in Mogi das Cruzes (SP). The event organizers expect to welcome over two thousand visitors, who will have access to a program focused on the continuous growth and expansion of the rental market in Brazil. The agenda includes lectures on people management with a results-oriented approach, effective communication strategies, a women’s panel featuring industry professionals, and a special presentation by former soccer player Cafu on “From the Field to Rental: Lessons in Proactivity and Excellence for Success.”
Sarandi’s focus at the event is to showcase the LS0607E electric platform. This is a scissor-type Mobile Elevated Work Platform with a working height of 7.8 meters and a lifting capacity of up to 230 kg. The equipment features an electric traction motor and an alternating current (AC) pump motor, maintenance-free AGM batteries, and a lithium-ion battery as standard, adding energy efficiency to operations. Safety and efficiency in working at height are ensured with basket warning lights, movement alarms, and low battery alerts.
During the event, Sarandi Tratores executives will be available to present the unique features of the LS0607E electric platform. Among them is the iLink telemetry system, which serves as LiuGong’s fleet management tool. Provided free of charge, this system helps optimize maintenance schedules and services, maximizing equipment uptime.
Accessible via mobile devices, the tool provides detailed reports on equipment performance. iLink offers a comprehensive real-time view of operations, allowing customers to make data-driven decisions and strategies to improve efficiency and productivity.
Sarandi Tratores’ commercial director, Igor de Lião, highlights the importance of showcasing the LS0607E at the event, emphasizing that the equipment exemplifies the company’s commitment to providing safe, sustainable solutions with complete after-sales support. “The LS0607E integrates advanced technologies for working at height, ensuring reliability and efficiency. During the Immersion for Rental Companies event, we will have the opportunity to present the unique features of this model in meeting market demands,” says Igor.
Emphasizing the significance of the Immersion for Rental Companies event, LiuGong’s Senior Product and Marketing Manager, Diego Zolezi, cites data from the Sobratema Study on the Brazilian Construction Equipment Market, which identifies rental, heavy construction, and agribusiness as key sectors in the machinery market. “In 2024, in terms of sales, the two segments with the highest market share – construction (42%) and rental (23%) – account for a combined 65%, indicating a positive scenario in which rental plays a leading role,” explains Zolezi.
About Sarandi Tratores
Founded in 1976, Sarandi Tratores is a recognized specialist in construction machinery and equipment. With headquarters in Sarandi (PR) and branches in Cascavel (PR), Ribeirão Preto (SP), and Jundiaí (SP), it serves the states of Paraná and São Paulo.
In these regions, the company operates as the official distributor of LiuGong, providing customer service, parts support, and complete construction equipment solutions.
About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a leader in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved into one of the fastest-growing global construction equipment companies, offering a full line of intuitive machines designed for extreme service conditions. LiuGong provides growth opportunities for its employees, high-quality products and services for its customers, financial success for its investors, and support for the communities it serves.
The company’s journey began in 1958 with 500 workers arriving in the city of Liuzhou. Today, LiuGong is a global success story with more than 33 product lines, 20 global production facilities, 16,000 employees, and over 500 dealers supplying customers with the robust equipment needed to get any job done, anywhere—with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015, it has been manufacturing equipment in the country, expanding its presence in the Brazilian and Latin American markets.
LGLA’s business includes the sale and maintenance of construction machinery and attachments, financing solutions, customer training, technical consulting, and other services. Its main products include wheel loaders, motor graders, compactors, backhoe loaders, excavators, rigid dump trucks, and aerial work platforms.
Furthermore, LiuGong continues to enhance its factory infrastructure and training center in Mogi Guaçu, along with its commercial office in Campinas, both located in São Paulo state. This expansion strengthens its professional workforce and enhances its product portfolio.
Press Contact
LIUGONG MARKETING
📧 marketing@liugongla.com
ADRIANA ROMA
📧 adriana@haproposito.com.br
📞 +55 (19) 9 9816-6272