New structure includes a fully equipped workshop, boiler shop, and area for washing machines and components
Campinas, December 2024 – Serpema Machines, Parts, and Services, LiuGong’s distributor in Mato Grosso do Sul, will reopen its headquarters in Campo Grande on December 12. The new facility solidifies the company’s position as a reference for servicing the agricultural, mining, and paving sectors in the region. The event will be attended by LiuGong Latin America President Linjun Wang, along with customers and partners who will have the opportunity to explore the space and see the highlights of LiuGong’s 835H, 848H, 838T wheel loaders, 913E and 915E excavators, and 6612E compactor roller on display.
“The reopening of Serpema’s headquarters in December marks a strategic moment for the company to start 2025 with a stronger structure to meet the positive business outlook for next year. Our brand is growing in Mato Grosso and Mato Grosso do Sul, thanks to Serpema’s support and alignment with our corporate values,” says Diego Zolezi, Senior Product and Marketing Manager at LiuGong.
The new Serpema facility, which was recently leased, has undergone extensive renovations to serve customers across the entire state. Located on a spacious 10,000 m² plot with a 2,000 m² building, the new headquarters features infrastructure capable of handling large equipment. The facility includes a fully equipped workshop, boiler shop, and an engine and transmission assembly room. A covered bay with a reinforced 30 cm concrete floor has been designed to support equipment up to 90 tons, such as excavators and wheel loaders.
The space also includes a testing area of more than 1,000 m² and a parts inventory valued at R$ 2.6 million. Serpema’s infrastructure is designed with environmental considerations in mind. In the machine and component washing area, water is sourced from rainwater harvesting, stored in 30,000-liter tanks, and features an oil decantation system for proper waste disposal. Additionally, there is a room equipped to obtain Cummins certification in 2025, reinforcing the company’s commitment to high-quality technical support.
According to Serpema Director Claudio Soler, the new space was designed to be a full-service machinery dealership, focusing not only on construction equipment but also on mining machinery, which will be the company’s main focus in 2025. “My father was a heavy machinery mechanic, and I used to follow him during school vacations. This passion has been in the blood for more than half a century. Today, with the dedicated work of our team and our partnership with LiuGong, we are improving our market share and consolidating our leadership in wheel loader and excavator sales.”
Currently, Serpema employs 33 professionals, and the new headquarters will provide opportunities to expand the team and offer even more specialized services. Founded in 2002 to complement the operations of Soman, a traditional company in the sector founded in 1995, Serpema has evolved from a maintenance provider to a distributor for major heavy equipment manufacturers. The company has achieved a 65% market share in the South Mato Grosso region.
Address:
Serpema Machines, Parts, and Services
Avenida Gury Marques, 4003, Cidade Morena, Campo Grande (MS)
About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a leader in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved into one of the world’s fastest-growing global construction equipment companies, offering a complete range of intuitive, extreme-service machines for construction equipment owners who are constantly challenged to do more with less. LiuGong provides opportunities for its employees, quality products and services for its customers, financial success for its investors, and support for communities in the regions it serves. The company started with 500 workers in Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global manufacturing facilities, 16,000 employees, and more than 500 dealers offering robust equipment to help customers get the job done, anywhere, with local support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015, the company has been manufacturing equipment in Brazil and has been growing in both the Brazilian and Latin American markets. The business covers the sale and maintenance of construction machinery equipment and accessories, financing solutions, customer training, technical consulting, and more. The main products include wheel loaders, motor graders, compactor rollers, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. Additionally, LiuGong continues to expand the structure of its factory and training center in Mogi Guaçu, as well as its commercial office in Campinas, both located in São Paulo state, strengthening its professional workforce and product portfolio.
Press Contact
LIUGONG MARKETING
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272