Jumasa, the new dealer of Liugong Latin America for Mato Grosso State in Brazil, promoted the opening ceremony of its first branch focused on Liugong business on March 4^th. 

The event was hosted in the city of Sinop, Mato Grosso, Brazil, where is located one of the four branches of the company.  

The event counted with the attendance of more than 120 customers and had the special presences of Mr. Kevin Thieneman, Vice President of LiuGong Machinery and Chairman of LiuGong Americas, and Mr. Dawei He, President of Liugong Latin America. 

During the event, Mr. Dawei He, in his speech, reinforced the importance and commitment of Liugong Latin America with Brazil, and especially with Jumasa and Mato Grosso State, which is one of the main agriculture regions of the country, the main producer of soybean, cotton and corn. 

Mr. Kevin Thieneman, in his speech, highlighted the importance of Brazil for the Global strategy of Liugong and reinforced the investments of the company in the country, as the factory and de Parts Distribution Center in Mogi Guaçu, São Paulo.   

Jumasa is a company with a huge experience in agriculture business in Mato Grosso State, with more than thirty years commercializing agriculture machines as tractors, harvesters and etc., with partnership with traditional brands, like Massey Fergusson. It will use all its experience with machinery dealership to develop Liugong business in the region, not only in agriculture, but also in construction, mining, rental business and etc. 

During the event, many customers commended the partnership Liugong and Jumasa, saying that the companies “fit each other”, LiuGong with its fantastic products already proved and Jumasa with its huge experience and professionalism in machinery dealership and market knowledge.   

The evening was closed with a special dinner and a musical entertainment. 

Today, Guangxi Liugong Machinery Co., Ltd. announced the completion of the equity transition of Hertz Equipment Rental Company Limited (AKA Hertz China), a former Herc Holding Inc. company, making it a wholly-owned subsidiary of LiuGong.

Herc Holdings Inc. (NYSE: HRI) has sold all of its interest in Hertz Equipment Rental Company Limited (AKA Hertz China), to Guangxi LiuGong Machinery Co., Ltd. Terms of the transaction have not been announced.

“The sale of our business in China completes the disposition of all of our international operations to better focus on the North American market,” said Larry Silber, president and chief executive officer of Herc Holdings Inc. “We are pleased that the business will transition to LiuGong, a leader in the construction equipment and material handling industries in China. We believe that LiuGong will offer a significant growth platform for the Hertz China team.”

Kevin Thieneman, Guangxi LiuGong Machinery Vice President, said “For construction equipment, rental is the largest industry segment in Europe and North America and is projected to become a significant portion of the industry in China. Rental already represents more than 90% of the industry for aerial work platforms in China. We are pleased to acquire a business led by an experienced team trained in the business methodologies of one of the world’s leading rental companies. The Hertz China business will enable LiuGong and our dealers to accelerate the development of rental solutions both in China and globally.”