The initiative reinforces a relationship built over the years, highlighting shared values
between the brand and motorsports
LiuGong announces the resumption of its sponsorship of driver Arthur Gama for the
2026 NASCAR Brasil season, reinforcing a partnership built over recent years and
grounded in trust, development, and shared values between the brand and the sport.
Born in Porto Alegre (RS), the twenty-year-old driver has built his motorsports career
since karting, where he began competing at the age of six.
The partnership with the driver began in 2023, when Arthur was competing in NASCAR
Brasil itself. In 2024, the partnership continued during his participation in the Stock
Series, a category in which he achieved one of the most important titles of his career.
In 2026, LiuGong resumes the sponsorship, marking a new chapter in their shared
journey.
“I am very happy to resume this partnership. LiuGong played a fundamental role
during important moments in my career, and having this support again, now in a new
stage, is very special. Reaching this point is also largely due to the support I received
throughout this journey,” says Arthur Gama.
For the 2026 season, the sponsorship takes on an even broader dimension by involving
LiuGong’s entire dealer network in Brazil. The initiative reinforces the concept of a
connected network operation and expands the brand’s presence throughout the
championship stages, with the active participation of dealers across different regions
of the country.
At each stage, the project foresees integration with local dealers, fostering closer
relationships with customers and partners while also providing motorsport-related
experiences. The initiative further strengthens relationships with regional markets and
expands the brand’s visibility both on and off the track.
“We believe this initiative strongly represents the way we operate in Brazil: in an
integrated manner, with the active participation of our dealer network. Motorsport
reflects values that are part of our daily operations, such as performance, durability,
technology, and teamwork. By involving our dealers in this project, we strengthen this
connection and also bring this experience closer to our customers,” says Denis de
Andrade, Marketing Manager at LiuGong Latin America.
In the 2026 season, Arthur Gama returns to NASCAR Brasil in a more competitive
environment, featuring a new car and a higher technical level among the drivers. The
driver’s expectation is to compete for the championship title in a category that is
undergoing renewal and is expected to raise the level of competition even further.
Arthur Gama has been standing out in the opening rounds of the 2026 NASCAR Brasil
season. After the first two races of the championship, the driver currently holds third
place in the overall standings, with 55 points. The next challenge of the season will
take place on May 31 at the Interlagos Circuit, in São Paulo.
The championship rounds are broadcast on free-to-air television by SBT, as well as on
the official NASCAR Brasil YouTube channel. Fans can also follow behind-the-scenes
content and season updates through the social media channels @nascarbrasil,
@arthur_gama999, and @liugongbrasil.
In addition to the performance on the track, the partnership also includes the driver’s
participation in LiuGong events and initiatives throughout the year, strengthening
connections with customers, employees, and partners, while expanding the brand’s
reach across different fronts.
About LiuGong
Founded in 1958, LiuGong Machinery Corporation is a global manufacturer of
equipment for construction, mining, and infrastructure, recognized for its robust
engineering and focus on innovation.
In 2002, LiuGong launched its globalization strategy. Since then, the company has
established more than 30 overseas subsidiaries and offices, four manufacturing
facilities outside China, and 17 global R&D centers. More than 500 dealers worldwide
provide LiuGong products and services to customers in over 180 countries and regions.
Driven by its transformation into a world-class company with global competitiveness,
LiuGong will continue to actively develop integrated strategic global partnerships
across the entire value chain, consistently advancing its strategy of “Total Solutions,
Total Intelligence, and Total Globalization.”
About LiuGong Latin America
Responsible for LiuGong’s operations in Brazil and Latin America, the subsidiary has
been active since 2008 in developing the regional market for construction, mining,
paving, and industrial equipment. With its own industrial structure and an expanding
dealer network, the company maintains infrastructure and a training center in Mogi
Guaçu (SP), as well as offices in Campinas (SP) and Belo Horizonte (MG). The regional
operation focuses on strengthening customer proximity, enhancing after-sales support,
and sustaining the brand’s growth across the continent.
Press Office
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272
