Liuzhou, China, November 27-28, 2023
LiuGong Global held at its headquarters in Liuzhou, China, on the 27th and 28th of November the “2023 LiuGong Global Dealer Conference” which had almost a thousand participants, including seven hundred distributor representatives from more than one hundred countries around the world, which had as its main objectives, in addition to strengthening internal ties, global partnerships and instigating integration between representatives, it also took place through the celebration of 65 years, where discussions took place about the past and the entire trajectory and looking at the future with a strategic vision, powerful and optimistic.
During the event, more than fifty new products were presented (including excavators, excavators, sugar cane harvesters, tractors, aerial platforms, etc.) and 162 machines covering 16 product lines, demonstrations and test drives, among other strategic activities.
LiuGong Latin America was present with its main representatives, including employees, distributors and customers, who enjoyed excellent days and unforgettable experiences provided by the company. During the week of stay in Liuzhou, Changzhou and Shanghai, they were able to experience the culture, customs and receptivity of the Chinese people and the headquarters that was responsible for holding the event. There were ceremonies, dinners, tours and great strategic interactions to strengthen LiuGong in the global market.
As LiuGong celebrates its 65th anniversary, its subsidiary, LiuGong Latin America, also gained prominence on the occasion in a special ceremony to celebrate the signing of orders with important clients in Brazil. The ceremony was attended by Luo Guobing, Vice President of LiuGong’ s Global Division, as well as Linjun Wang, President of LiuGong Latin America, Xiang Li, Senior Director Overseas at LiuGong, Li Kailiang, Senior Director of LiuGong and Hebert Francisco, Director of Operations and Strategy at LiuGong in Brazil. Brazilian distributors and strategic customers from different regions of the country also participated in the event, highlighting the importance of this partnership. The signing of the orders represents the strengthening of lasting partnerships, with the aim of continually seeking innovation and robust and reliable solutions to drive progress in important sectors in Brazil.
It is extremely important to highlight two great achievements achieved by Latin America during the event. Introducing the first of them, Priori, one of the most regionally relevant Brazilian distributors won one of the main awards for distributors of the night, Best Regional Distributor. The award was received with great prestige and celebration by Neuri Bertinatto, President of Priori, who attended and was able to experience the entire event.
Secondly, but not least, the final stage of the global technical skills championship took place, where first and second place were taken by teams from LiuGong Latin America. Representatives from several LiuGong subsidiaries around the world participated in this championship.
1st Place
Diego Rodrigues, from LiuGong Latin America
João Vitor, da Sarandi Tratores, LiuGong distributor in Brazil
Juanito Alvarez, da Viaggio, LiuGong distributor in Bolivia
2nd Place
Wellington Braga, from LiuGong Latin America
Guilherme Augusto, from the company Portex, a LiuGong client in Brazil
Johnny Jack, from the company Ferlig, LiuGong client in Brazil
Proving once again the strength, technique and strategy of the subsidiary and realizing its importance and admiration for the market.
In short, the event was a success and received completely positive feedback, with distributors and customers returning satisfied and inspired to continue building and being part of this gigantic legacy. This type of event spreads the feeling of belonging, improves the public image and reputation of the brand and increasingly brings people who are part of the entire process closer together.
About LiuGong
For more than 65 years, LiuGong has been a leader in China’s construction equipment manufacturing industry. From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing and global companies in the world, offering comprehensive tough and intuitive machines for customers worldwide. LiuGong delivers opportunities to its employees, quality products and services to its customers, financial success to its investors and community support in the regions it serves.
The company started with the arrival of 500 workers in Liuzhou, China in 1958. Today, LiuGong is a global success story with 30+ product lines, 20+ global manufacturing facilities, over 16,000 employees and 500+ dealers, offering customers the tough equipment they need to get any job done, anywhere. All with local excellent support.
About LiuGong Latin America
LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sales and service of construction machinery equipment and accessories, financial leasing, customer training, technical consulting and other scopes. And the main products include wheel loaders, excavators, motor graders, rollers, backhoe loaders, bulldozers, wide body trucks, aerial work platforms, etc. Also, LiuGong is continuing developing the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in city of Campinas, both in São Paulo state, strengthening the body of professionals and qualifying the product portfolio.
Empower people with intelligent green machinery, LiuGong aims to become a world leading equipment and technology solutions provider.
To learn more about LiuGong, please visit: our Global website (https://www.liugong.com/en/) or Latin America website (https://liugongla.com/).