Event in Mogi das Cruzes Highlights the Potential of the Rental Market in Brazil

Sarandi Tratores, LiuGong’s distributor in Paraná and São Paulo, will participate in the Immersion for Rental Companies event, taking place from March 17 to 19 at the Lake Paradise Resort in Mogi das Cruzes (SP). The event organizers expect to welcome over two thousand visitors, who will have access to a program focused on the continuous growth and expansion of the rental market in Brazil. The agenda includes lectures on people management with a results-oriented approach, effective communication strategies, a women’s panel featuring industry professionals, and a special presentation by former soccer player Cafu on “From the Field to Rental: Lessons in Proactivity and Excellence for Success.”

Sarandi’s focus at the event is to showcase the LS0607E electric platform. This is a scissor-type Mobile Elevated Work Platform with a working height of 7.8 meters and a lifting capacity of up to 230 kg. The equipment features an electric traction motor and an alternating current (AC) pump motor, maintenance-free AGM batteries, and a lithium-ion battery as standard, adding energy efficiency to operations. Safety and efficiency in working at height are ensured with basket warning lights, movement alarms, and low battery alerts.

During the event, Sarandi Tratores executives will be available to present the unique features of the LS0607E electric platform. Among them is the iLink telemetry system, which serves as LiuGong’s fleet management tool. Provided free of charge, this system helps optimize maintenance schedules and services, maximizing equipment uptime.

Accessible via mobile devices, the tool provides detailed reports on equipment performance. iLink offers a comprehensive real-time view of operations, allowing customers to make data-driven decisions and strategies to improve efficiency and productivity.

Sarandi Tratores’ commercial director, Igor de Lião, highlights the importance of showcasing the LS0607E at the event, emphasizing that the equipment exemplifies the company’s commitment to providing safe, sustainable solutions with complete after-sales support. “The LS0607E integrates advanced technologies for working at height, ensuring reliability and efficiency. During the Immersion for Rental Companies event, we will have the opportunity to present the unique features of this model in meeting market demands,” says Igor.

Emphasizing the significance of the Immersion for Rental Companies event, LiuGong’s Senior Product and Marketing Manager, Diego Zolezi, cites data from the Sobratema Study on the Brazilian Construction Equipment Market, which identifies rental, heavy construction, and agribusiness as key sectors in the machinery market. “In 2024, in terms of sales, the two segments with the highest market share – construction (42%) and rental (23%) – account for a combined 65%, indicating a positive scenario in which rental plays a leading role,” explains Zolezi.

About Sarandi Tratores

Founded in 1976, Sarandi Tratores is a recognized specialist in construction machinery and equipment. With headquarters in Sarandi (PR) and branches in Cascavel (PR), Ribeirão Preto (SP), and Jundiaí (SP), it serves the states of Paraná and São Paulo.

In these regions, the company operates as the official distributor of LiuGong, providing customer service, parts support, and complete construction equipment solutions.

About LiuGong

For over 65 years, LiuGong Machinery Corporation has been a leader in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved into one of the fastest-growing global construction equipment companies, offering a full line of intuitive machines designed for extreme service conditions. LiuGong provides growth opportunities for its employees, high-quality products and services for its customers, financial success for its investors, and support for the communities it serves.

The company’s journey began in 1958 with 500 workers arriving in the city of Liuzhou. Today, LiuGong is a global success story with more than 33 product lines, 20 global production facilities, 16,000 employees, and over 500 dealers supplying customers with the robust equipment needed to get any job done, anywhere—with local support.

About LiuGong Latin America

LiuGong Latin America (LGLA) was established in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015, it has been manufacturing equipment in the country, expanding its presence in the Brazilian and Latin American markets.

LGLA’s business includes the sale and maintenance of construction machinery and attachments, financing solutions, customer training, technical consulting, and other services. Its main products include wheel loaders, motor graders, compactors, backhoe loaders, excavators, rigid dump trucks, and aerial work platforms.

Furthermore, LiuGong continues to enhance its factory infrastructure and training center in Mogi Guaçu, along with its commercial office in Campinas, both located in São Paulo state. This expansion strengthens its professional workforce and enhances its product portfolio.

Press Contact

LIUGONG MARKETING
📧 marketing@liugongla.com

ADRIANA ROMA
📧 adriana@haproposito.com.br
📞 +55 (19) 9 9816-6272

Campinas, March 11, 2025 – LiuGong, a leading manufacturer of heavy equipment, announces the arrival of Luis Fernando Godinho as its new Paving Manager. Born in Portugal and residing in Brazil since 1981, Godinho holds a degree in Mechanical Engineering from the Federal University of Espírito Santo, along with an MBA in Tax Management from ESUDA, in Recife (PE).

With a career that began in a paint factory, Godinho gained 10 years of experience in the forestry sector and has been working in the paving segment for the past 12 years. His hiring strengthens LiuGong’s strategy to enter the paving market, reinforcing the company’s commitment to providing complete, high-performance solutions for infrastructure and earthworks projects.

“The expectation of being part of LiuGong’s team is great. I want to contribute to the company by relying on my professional experience and seeking new projects that further strengthen the brand, building customer loyalty,” emphasizes Godinho.

LiuGong reinforces that the arrival of Luis Fernando Godinho is part of its portfolio expansion plan, which already serves various sectors, including construction, mining, and agribusiness. With the expertise of the new Paving Manager, the company aims to expand its presence in the segment by offering innovative products and services, along with specialized technical support.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
Was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. And the main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio.

Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press service

MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

The manufacturer will showcase robust solutions, such as the T-Series wheel loaders and the electric aerial platform, in partnership with Priori

Campinas, March 11, 2023 – LiuGong is among the exhibitors at Expodireto Cotrijal 2025, in Não-Me-Toque (RS), from March 10 to 14, 2025, showcasing robust machines for the agribusiness sector. The event, held since the year 2000, receives approximately 377,000 visitors from over 70 countries. This year, LiuGong will be located in the International Pavilion, on Avenue C, in partnership with Priori, the distributor in Rio Grande do Sul. The company will display equipment focused on the demands of the agribusiness and construction industries, including the 835T wheel loader, the 766A backhoe loader, the 9035 mini excavator, the 365 skid steer loader, a forklift, and the LA14JE electric articulated aerial platform.

According to Diego Zolezi, Senior Product and Marketing Manager at LiuGong, Expodireto Cotrijal provides an opportunity to strengthen relationships with customers in Rio Grande do Sul and showcase robust and versatile products such as the T-Series wheel loaders and the electric platform, ideal for serving various segments. “We offer solutions that boost productivity in the field, and the excellent response from the audience proves the relevance of our brand in the agribusiness sector,” highlights Zolezi.

LiuGong’s presence at the event is through Priori, a company specializing in the rental and sale of heavy equipment, known for providing personalized service and comprehensive solutions to customers. Priori is recognized in the state of Rio Grande do Sul for the quality of its after-sales services provided to customers.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America
LiuGong Latin America (LGLA) was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. The main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio. Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press Service

MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272

Campinas, February 27, 2025 – LiuGong announces the promotion of Mateus Rodrigues to the position of Senior Mining Manager. The professional is already based in Belo Horizonte (MG), strengthening the company’s presence in one of the main mining hubs in Brazil.

With more than 10 years of experience in the mining market and a background at major mining companies, Mateus is a mechanical engineer graduated from UFOP and also holds a specialization in Management from Fundação Dom Cabral. Since July 2024, he has been leading LiuGong’s mining segment, combining his technical and commercial expertise to serve the mining market.

“We aim to build long-term partnerships, driving the market through innovation, reliability, and operational excellence of our equipment,” he comments. According to him, in Belo Horizonte, the work will be guided by providing complete solutions, specialized consulting, and after-sales support, helping clients increase productivity, reduce costs, and adapt to the growing demands for environmentally responsible practices.

About LiuGong
For over 65 years, LiuGong Machinery Corporation has been a reference in the construction equipment manufacturing industry in China. Since building its first wheel loader in 1966, LiuGong has evolved to become one of the world’s fastest-growing global construction equipment companies, offering a full line of intuitive machines for extreme service for construction equipment owners constantly challenged to do more with less. LiuGong provides opportunities to its employees, quality products and services to its customers, financial success to its investors, and support to the communities in the regions it serves.

The company began with the arrival of 500 workers in the city of Liuzhou in 1958. Today, LiuGong is a global success story with over 33 product lines, 20 global production facilities, 16,000 employees, and more than 500 dealers offering customers the robust equipment they need to get any job done, anywhere. All with local support.

About LiuGong Latin America LiuGong Latin America (LGLA)
Was founded in Brazil in 2008 and is a wholly-owned subsidiary of the LiuGong Group. Since 2015 manufacturing equipment in the country, LiuGong has been growing in the Brazilian and Latin American markets. The business covers the sale and maintenance of equipment and accessories for construction machines, financing solutions, customer training, technical consultancy, and other scopes. And the main products include wheel loaders, excavators, graders, compactors, backhoe loaders, excavators, rigid trucks, aerial work platforms, etc. In addition, LiuGong continues to develop the structure of its factory and training center located in the city of Mogi Guaçu and commercial office in the city of Campinas, both in the state of São Paulo, strengthening the body of professionals and qualifying the product portfolio.

Empowering people with intelligent green machines, LiuGong aims to become a leading global supplier of equipment and technological solutions.

Press service
MARKETING LIUGONG
marketing@liugongla.com
ADRIANA ROMA
adriana@haproposito.com.br
+55 (19) 9 9816-6272